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Enfrentando momentos de adversidad
Este libro incluye cuatro casos de investigación de empresas latinoamericanas, pertenecientes a los sectores de repostería, manufactura, operación logística e intermediación aduanera, que tras verse afectadas por la crisis que generó la pandemia de la covid-19, deciden cambiar su comportamiento estratégico. Al mantener la idea de su negocio, han desarrollado nuevos productos e ingresado en nuevos mercados para satisfacer las necesidades de los clientes. Este texto muestra que sí es posible gestionar de manera exitosa momentos de adversidad extrema, que ponen en riesgo la supervivencia de las organizaciones. Los casos que este libro expone pueden ser estudiados en el aula de los programas de dirección de empresas y, además, servirán como obra de consulta para empresarios que se enfrentan a estados de turbulencia del entorno.
Estudios de responsabilidad civil
A raíz de los recientes y muy diversos pronunciamientos de nuestras altas cortes, así como del avance doctrinal en la responsabilidad civil, este texto nace del deseo de unificar criterios en el de por sí problemático derecho de daños. En este tercer y último tomo de Estudios de responsabilidad civil continuamos con el análisis sistemático y coherente que caracterizó los dos tomos previos. Las diversas temáticas relativas a la responsabilidad civil fueron abordadas con el mismo rigor académico e investigativo. Igualmente, los capítulos fueron escritos de cara a una pregunta problematizadora que guio la labor de cada uno de los autores.
Experiencias de innovación educativa - Tomo 4
El Laboratorio de Experiencias de Aprendizaje Inmersivo para la Educación Virtual del Poli; presenta la sistematización de catorce proyectos realizados en ambientes inmersivos 360
EBOOK: Marketing Higher Education
How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.
The Danube Basin
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Professional Doctorates: Integrating Academic And Professional Knowledge
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The SAGE Handbook of Marketing Theory
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Rethinking Marketing
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Postmodern Marketing
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The Trials of Academe
Once upon a time, virtually no one in the academy thought to sue over campus disputes, and, if they dared, judges bounced the case on grounds that it was no business of the courts. Not so today. As Amy Gajda shows in this witty yet troubling book, litigation is now common on campus, and perhaps even more commonly feared. This book explores the origins and causes of the litigation trend, its implications for academic freedom, and what lawyers, judges, and academics themselves can do to limit the potential damage.
