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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of ma...
Issues in Kartvelian Studies
Georgia is a part of the Caucasus region, located at the intersection of Eastern Europe and Western Asia. It is bounded to the west by the Black Sea, to the north and east by Russia, to the south by Turkey and Armenia, and to the southeast by Azerbaijan. Georgia covers a territory of 69,700 square kilometres (26,911 sq mi), and its approximate population is about 3.716 million. Georgia is a motherland of Iberian or Kartvelian languages: Georgian, Svan, Megrelian and Laz, a language family native to the South Caucasus. This diverse collection is devoted to a wide range of linguistic works, such as descriptive studies of the Kartvelian languages and Georgian sign language, along with some theoretical contributions, dialectology, lexicography, psycholinguistics and computational linguistics, as well as history, ethnography, religion and educational issues. These articles are not only the best studies of Kartvelology but also clearly show its contribution to world science.
Sanctity, Gender and Authority in Medieval Caucasia
From the early fourth century, the veneration of saints and relics spread rapidly across Christendom from the British Isles to Iran. In late antique Caucasia, the cult of the saints was immediately integrated into Armenian and Georgian identity and political discourses. It was used to legitimise royal rule, sanctify domains and dynasties, define political realms and justify political decisions. This book is the first systematic study of this history. Discussing a wide variety of sources from Armenia, Georgia, Byzantium and Russia which have not been examined together before, it investigates the interaction of sanctity, holy relics, gender and politics in the medieval Caucasus, with a particu...
Architecture and Asceticism: Cultural interaction between Syria and Georgia in Late Antiquity
In Architecture and Asceticism Loosley Leeming presents the first interdisciplinary exploration of Late Antique Syrian-Georgian relations available in English. The author takes an inter-disciplinary approach and examines the question from archaeological, art historical, historical, literary and theological viewpoints to try and explore the relationship as thoroughly as possible. Taking the Georgian belief that ‘Thirteen Syrian Fathers’ introduced monasticism to the country in the sixth century as a starting point, this volume explores the evidence for trade, cultural and religious relations between Syria and the Kingdom of Kartli (what is now eastern Georgia) between the fourth and seventh centuries CE. It considers whether there is any evidence to support the medieval texts and tries to place this posited relationship within a wider regional context.
Digital Capitalism and Distributive Forces
Are robots taking away our jobs? Those who ask this question have misunderstood digitalisation - it is not an industrial revolution by other means. Sabine Pfeiffer searches for the actual novelties brought about by digitalisation and digital capitalism. In her analysis, she juxtaposes Marx's concept of productive force with the idea of distributive force. From the platform economy to artificial intelligence, Pfeiffer shows that digital capitalism is less about the efficient production of value, but rather about its fast, risk-free, and permanently secured realisation on the markets. The examination of this dynamic and its consequences also leads to the question of how destructive the distributive forces of digital capitalism might be.
On the Shoulders of Prometheus: International Collaboration and the Archaeology of Georgia
Chapters in this volume, with contributions from a a wide range of multidisciplinary specialists, demonstrates the diversity and vibrancy of international research collaboration in the archaeology of Georgia and underlines the enormous potential of the country’s archaeological resource.
Writers and Rebels
Spanning the period between the end of the Russo-Caucasian War and the death of the first female Chechen suicide bomber, this groundbreaking book is the first to compare Georgian, Chechen, and Daghestani depictions of anticolonial insurgency. Rebecca Gould draws from previously untapped archival sources as well as from prose, poetry, and oral narratives to assess the impact of Tsarist and Soviet rule in the Islamic Caucasus. Examining literary representations of social banditry to tell the story of Russian colonialism from the vantage point of its subjects, among numerous other themes, Gould argues that the literatures of anticolonial insurgency constitute a veritable resistance—or “transgressive sanctity”—to colonialism.
Semiotics of Drink and Drinking
A comparative study of how drinks and drinking, as embodied semiotic and material forms, mediate modern social life.
Innovations in Digital Branding and Content Marketing
In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.
Leveraging Consumer Behavior and Psychology in the Digital Economy
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides cur...
