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La creazione di valore nei contenuti audiovisivi
Questo libro offre un chiaro esempio di valorizzazione di un marchio e di un prodotto che, a prescindere dalle dimensioni dell’impresa, sono stati in grado di affrontare il mercato globale e di adattarvisi con successo. Si tratta, quindi, di una best practice in qualche modo paradigmatica del migliore modo di fare impresa, anche nella dimensione di pmi che rappresenta il tessuto connettivo del nostro sistema industriale. Si parla, nello specifico, di una “multinazionale” italiana che opera nel campo dell’editoria mista, della carta stampata e dell’audiovisivo, Atlantyca Entertainment, il cui brand principale, il topo Geronimo Stilton, amato in particolare da giovani lettori tra i 5 e i 12 anni, è ormai diventato un “cult” pubblicato in 180 Paesi di tutto il mondo.
The Physics of Cancer
An introduction to the emerging field of cancer physics, integrating cancer biology with approaches from theoretical and applied physics.
The Cornellian
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Aging and Dementia
None
On-Line Hemodiafiltration: The Journey and the Vision
On-line HDF represents a major technical development in the delivery of hemodialysis therapy: It combines the properties of increased diffusion available in current high-flux membranes with convective removal of between 6 and 30 liters per treatment and requires the use of ultrapure water and online filtration of replacement fluid. On-line HDF has been successfully introduced in Europe and Asia and is routinely prescribed for dialysis patients in these regions.The book at hand summarizes the history and achievements of on-line HDF in four parts: A report of the technological development in both machine and fiber/dialyzer is followed by a description of the challenges encountered in the evolution of on-line HDF, collecting the accounts of clinical key opinion leaders who had been involved in its early application. The third part presents a comprehensive review of the clinical results achieved with on-line HDF from its inception to the present times, in which it represents the clinical golden standard. The fourth and final part is dedicated to on-line HDF as a ‘vision’ for the future.
Devotional Cross-Roads
The collection of essays presented in “Devotional Cross-Roads: Practicing Love of God in Medieval Gaul, Jerusalem, and Saxony” investigates test case witnesses of Christian devotion and patronage from Late Antiquity to the Late Middle Ages, set in and between the Eastern and Western Mediterranean, as well as Gaul and the regions north of the Alps. Devotional practice and love of God refer to people – mostly from the lay and religious elite –, ideas, copies of texts, images, and material objects, such as relics and reliquaries. The wide geographic borders and time span are used here to illustrate a broad picture composed around questions of worship, identity, religious affiliation and...
Silk
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Strickberger's Evolution
Thoroughly updated and reorganized, Strickberger's Evolution, Fourth Edition, presents biology students with a basic introduction to prevailing knowledge and ideas about evolution, discussing how, why, and where the world and its organisms changed throughout history. Keeping consistent with Strickberger's engaging writing style, the authors carefully unfold a broad range of philosophical and historical topics that frame the theories of today including cosmological and geological evolution and its impact on life, the origins of life on earth, the development of molecular pathways from genetic systems to organismic morphology and function, the evolutionary history of organisms from microbes to animals, and the numerous molecular and populational concepts thatexplain the earth's dynamic evolution.
Sacred Scripture / Sacred Space
Thirteen papers on different subjects, focussing on writings and inscriptions in medieval art, explore the faculty of writing to create and determine spaces and to generate the sacred by the display of holy scripture. The subjects range from book illumination over wall painting, mosaics, sculpture, and church interiors to inscriptions on portals and façades.
