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Brain Fuck
Sie sind jung, sie sind digital, sie sind woke, wollen alles, tun nichts dafür. Wenn man sich mit Menschen verschiedener Generationen über die junge Generation Z unterhält, fallen diese und ähnliche Beschreibungen häufig. Ob positiv oder kritisch, sie haben alle eines gemeinsam: sie skizzieren nicht das ganze Bild und sind vor allem sehr subjektiv. In diesem Buch erfährst du, wie die derzeit weltweit größte und wohl wichtigste Generation wirklich tickt. Erhalte fundierte Einblicke in Konsum- und Medienverhalten und lerne, was der Generation Z wichtig ist. Wie lebt und liebt die Generation Z? Wie erreiche ich die Gen Z am besten? Dieses Buch ist mehr als nur die nächste Zusammenfassung darüber, auf welchen Kanälen sie zu finden sind. Durch Forschung, Expert:innen-Meinungen und Werbewirkungstests bekommst einen einzigartigen Einblick in die Wertewelt dieser Social Media Natives und darüber, wie die vermeintlich queerste Generation aller Zeiten zu Themen wie Feminismus und Sexismus steht und eine Antwort auf die Frage "Does sex sell?" bei einer Generation, die scheinbar so aufgeschlossen, freizügig und aufgeklärt wie keine andere ist.
Free Comrades
The political origins of gay liberation in the United States.
Veterinary Herbal Medicine
This full-color reference offers practical, evidence-based guidance on using more than 120 medicinal plants, including how to formulate herbal remedies to treat common disease conditions. A body-systems based review explores herbal medicine in context, offering information on toxicology, drug interactions, quality control, and other key topics. More than 120 herbal monographs provide quick access to information on the historical use of the herb in humans and animals, supporting studies, and dosing information. Includes special dosing, pharmacokinetics, and regulatory considerations when using herbs for horses and farm animals. Expanded pharmacology and toxicology chapters provide thorough information on the chemical basis of herbal medicine. Explores the evolutionary relationship between plants and mammals, which is the basis for understanding the unique physiologic effects of herbs. Includes a body systems review of herbal remedies for common disease conditions in both large and small animals. Discusses special considerations for the scientific research of herbs, including complex and individualized interventions that may require special design and nontraditional outcome goals.
The End of the World
Our fear of the world ending, like our fear of the dark, is ancient, deep-seated and perennial. It crosses boundaries of space and time, recurs in all human communities and finds expression in every aspect of cultural production - from pre-historic cave paintings to high-tech computer games. This volume examines historical and imaginary scenarios of apocalypse, the depiction of its likely triggers, and imagined landscapes in the aftermath of global destruction. Its discussion moves effortlessly from classic novels including Aldous Huxley's Brave New World, George Orwell's Nineteen Eighty-Four and Margaret Atwood's Oryx and Crake, to blockbuster films such as Blade Runner, Armageddon and Invasion of the Body Snatchers. Lisboa also takes into account religious doctrine, scientific research and the visual arts to create a penetrating, multi-disciplinary study that provides profound insight into one of Western culture's most fascinating and enduring preoccupations.
Organizational Behavior, 13th Edition
Uhl-Bien/Schermerhorn, Organizational Behavior 13th Edition Binder Ready Version is written in an accessible style, with pedagogical features designed to bring OB to life. The text relays the value of OB for the workplace and for life, and the value of equally engaging students in this passion so they embrace the material and want to learn even more. This text is an unbound, three hole punched version. WileyPLUS sold separately from text.
Active Learning: Theoretical Perspectives, Empirical Studies and Design Profiles
This book represents the emerging efforts of a growing international network of researchers and practitioners to promote the development and uptake of evidence-based pedagogies in higher education, at something a level approaching large-scale impact. By offering a communication venue that attracts and enhances much needed partnerships among practitioners and researchers in pedagogical innovation, we aim to change the conversation and focus on how we work and learn together – i.e. extending the implementation and knowledge of co–design methods. In this first edition of our Research Topic on Active Learning, we highlight two (of the three) types of publications we wish to promote. First ar...
I Hope I Screw This Up
Through humorous personal examples, the former stand-up comic describes how happiness is available to everyone in the present moment, arguing that, once fear is accepted and dealt with, personal power and fulfillment will follow.
The Lost Teachings of Atlantis
This is the account of an American teenager who discovered a monastery in Tibet that was the inspiration for the legend of Shangri La. It might be categorized as a 'new age' or philosophy book, like the Celestine Prophecy, since it focuses on his spiritual training and their teachings in a novel-like format. Hard to believe, but interestingly, the sub-tropical region amongst the Himalayas that he describes finding, was later documented by explorers from National Geographic, then 'covered up' (there is still evidence of this). Also interesting is that the author was apparently mentioned in the Edgar Cayce readings (the famous American psychic whose books have sold millions of copies), as someone who would one day bring an important message to the world.
The Psychology of the Car
The Psychology of the Car explores automotive cultures through the lens of psychology with the goal of achieving a low-carbon transport future. Worldwide there are now more than one billion cars, and their number grows continuously. Yet there is growing evidence that humanity needs to reach 'peak cars' as increased air pollution, noise, accidents, and climate change support a decline in car usage. While many governments agree, the car remains attractive, and endeavors to change transport systems have faced fierce resistance. Based on insights from a wide range of transport behaviors, The Psychology of the Car shows the "why of automotive cultures, providing new perspectives essential for und...
