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Translators' Strategies and Creativity
In their contributions the authors reflect upon Levy s thinking on translation as a communication process and on Popovi? s insistence on the importance of re-creating a text both at the surface and deep levels. Examples are drawn from literary translation, technical translation, from audio-visual translation and from interpreting, and the authors point out that translators in all domains inevitably come up against linguistic, textual and other constraints, which, if they are to be resolved successfully, call upon a translator s and interpreter s strategies and creativity. The authors argue that this is the essence of professional decision-making in translation according to Levy translation is a decision-making process and that translation teachers should help students develop an understanding of translation strategies and of the vital role that creativity plays throughout the translation/interpreting process.
One Up
What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment? One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment....
The Creative Industries
The rise of creative industries requires new thinking in communication, media and cultural studies, media and cultural policy, and the arts and information sectors. The Creative Industries sets the agenda for these debates, providing a richer understanding of the dynamics of cultural markets, creative labor, finance and risk, and how culture is distributed, marketed and creatively reused through new media technologies. This book develops a global perspective on the creative industries and creative economy; draws insights from media and cultural studies, innovation economics, cultural policy studies, and economic and cultural geography; explores what it means for policy-makers when culture an...
Beginning Excel, First Edition
This is the first edition of a textbook written for a community college introductory course in spreadsheets utilizing Microsoft Excel; second edition available: https://openoregon.pressbooks.pub/beginningexcel19/. While the figures shown utilize Excel 2016, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before.
Creative Pasts
The "Maratha period" of the seventeenth and eighteenth centuries, when an independent Maratha state successfully resisted the Mughals, is a defining era in the history of the region of Maharashtra in western India. In this book, Prachi Deshpande considers the importance of this period for a variety of political projects including anticolonial/Hindu nationalism and the non-Brahman movement, as well as popular debates throughout the nineteenth and twentieth centuries concerning the meaning of tradition, culture, and the experience of colonialism and modernity. Sampling from a rich body of literary and cultural sources, Deshpande highlights shifts in history writing in early modern and modern I...
Forthcoming Books
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Distributed Creativity
This book challenges the standard view that creativity comes only from within an individual by arguing that creativity also exists ‘outside’ of the mind or more precisely, that the human mind extends through the means of action into the world. The notion of ‘distributed creativity’ is not commonly used within the literature and yet it has the potential to revolutionise the way we think about creativity, from how we define and measure it to what we can practically do to foster and develop creativity. Drawing on cultural psychology, ecological psychology and advances in cognitive science, this book offers a basic framework for the study of distributed creativity that considers three ma...
