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Nude Mice
The field of biomedical communications is filled with jargon that can confuse even seasoned medical writers. Nude Mice is a comprehensive resource that demystifies complex medical jargon so that medical writers can write accurate text for any audience, any time.
The Accidental Medical Writer
The authors share the benefits of their almost 40 years of experience in establishing careers as freelance medical writers, providing tips for anyone interested in the profession.
Big Data in Organizations and the Role of Human Resource Management
Big data are changing the way we work. This book conveys a theoretical understanding of big data and the related interactions on a socio-technological level as well as on the organizational level. Big data challenge the human resource department to take a new role. An organization's new competitive advantage is its employees augmented by big data.
Lung Ultrasound in the Critically Ill
Written by a pioneer in critical care ultrasound, this book discusses the basic technique and “signatures” of lung ultrasound and explains its main clinical applications. The tools and clinical uses of the BLUE protocol, which allows diagnosis of most cases of acute respiratory failure, are first described in detail. Careful attention is then devoted to protocols derived from the BLUE protocol – the FALLS protocol for diagnosis and management of acute circulatory failure, the Pink protocol for use in ARDS, and the SESAME protocol for use in cardiac arrest – and to the LUCI-FLR program, a means of answering clinical questions while reducing radiation exposure. Finally, the book discusses all the possible settings in which lung ultrasound can be used, discipline by discipline and condition by condition. Lung Ultrasound in the Critically Ill comprehensively explains how ultrasound can become the stethoscope of modern medicine. It is a superb complement to the author’s previous book, Whole Body Ultrasonography in the Critically Ill.
The Malaria Project
A fascinating and shocking historical exposé, The Malaria Project is the story of America's secret mission to combat malaria during World War II—a campaign modeled after a German project which tested experimental drugs on men gone mad from syphilis. American war planners, foreseeing the tactical need for a malaria drug, recreated the German model, then grew it tenfold. Quickly becoming the biggest and most important medical initiative of the war, the project tasked dozens of the country’s top research scientists and university labs to find a treatment to remedy half a million U.S. troops incapacitated by malaria. Spearheading the new U.S. effort was Dr. Lowell T. Coggeshall, the son of ...
A History of Cornell
Cornell University is fortunate to have as its historian a man of Morris Bishop's talents and devotion. As an accurate record and a work of art possessing form and personality, his book at once conveys the unique character of the early university—reflected in its vigorous founder, its first scholarly president, a brilliant and eccentric faculty, the hardy student body, and, sometimes unfortunately, its early architecture—and establishes Cornell's wider significance as a case history in the development of higher education. Cornell began in rebellion against the obscurantism of college education a century ago. Its record, claims the author, makes a social and cultural history of modern Ame...
Thin Diabetes, Fat Diabetes
French people use the term thin diabetes (diabete maigre) to refer to type 1 diabetes: the severe, incurable form of diabetes mellitus that tends to strike children. French people use the term fat diabetes (diabete gras) to refer to type 2 diabetes: the milder, reversible form of diabetes mellitus that occurs in overweight people. In this fascinating book, Laurie Endicott Thomas provides clear and often surprising explanations of why people get diabetes, and what they can do about it. Diabetes does not result from eating too much sugar and starch. Type 2 diabetes results from eating too much fat, and type 1 diabetes results from a problem in the immune system. Type 2 diabetes is not really a...
Communication Skills for Medical Professionals
Concise, practical, and highly accessible, "Communication Skills for Medical Professionals" offers numerous insights and recommendations on how to communicate more effectively with laypeople and professional peers.
