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Partnering Your Business With Artists A Win-Win Relation
The corporate social entrepreneurship and the growth of the company combined closely with culture and arts is a management model. This book refers to successful examples of Portuguese companies that combine two realities: the talent of employees and successful partnerships with artists for a win-win; employees are happier and productivity is higher.
O Mecenato Cultural como Instrumento de Comunicação: o caso Caixa Geral de Depósitos e a Culturgest
O mecenato à cultura é um dos diversos instrumentos que as empresas têm à sua disposição para comunicar de forma endógena e exógena, por meio do apoio a iniciativas culturais. Das diversas componentes da comunicação integrada das empresas, na literatura científica designada por mix de comunicação, o mecenato é, certamente, uma das mais importantes e em simultâneo uma das menos estudadas. Esta investigação explora a evolução do conceito de mecenato ao longo do tempo e a relação ambígua que sempre estabeleceu entre interesse e altruísmo, poder e generosidade. É analisado o caso da CGD e da Culturgest enquanto facilitadora do mecenato cultural do banco público português.
A empresa na cultura
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Destination Marketing
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
Postdramatic Theatre
Newly adapted for the Anglophone reader, this is an excellent translation of Hans-Thies Lehmann’s groundbreaking study of the new theatre forms that have developed since the late 1960s, which has become a key reference point in international discussions of contemporary theatre. In looking at the developments since the late 1960s, Lehmann considers them in relation to dramatic theory and theatre history, as an inventive response to the emergence of new technologies, and as an historical shift from a text-based culture to a new media age of image and sound. Engaging with theoreticians of 'drama' from Aristotle and Brecht, to Barthes and Schechner, the book analyzes the work of recent experimental theatre practitioners such as Robert Wilson, Tadeusz Kantor, Heiner Müller, the Wooster Group, Needcompany and Societas Raffaello Sanzio. Illustrated by a wealth of practical examples, and with an introduction by Karen Jürs-Munby providing useful theoretical and artistic contexts for the book, Postdramatic Theatre is an historical survey expertly combined with a unique theoretical approach which guides the reader through this new theatre landscape.
Performance
An exploration of visual culture and live performance art by the organizer of the "Six Evenings of Performance" exhibit considers the work of such contributors as Yves Klein, Gilbert & George, and others, in a study that also considers the form's pervasiveness in popular culture and politics. Reprint.
Economic Growth in an Open Developing Economy
This concise yet insightful sequel to the highly acclaimed The Nature of Economic Growth provides a comprehensive critique of both old and new growth theory, highlighting the importance of economic growth for reducing poverty. A.P. Thirlwall illustrates that orthodox growth theory continues to work with Ôone-goodÕ models and to treat factor supplies as exogenously given, independent of demand. Orthodox trade theory still ignores the balance of payments consequences of different patterns of trade specialisation when assessing the welfare effects of trade. The author goes on to present theory underpinned by up-to-date empirical evidence that factors of production and productivity growth are ...
