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Introduction to Public Relations and Advertising
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.
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Urban Transformations: Centres, Peripheries and Systems
Definitions of urban entities and urban typologies are changing constantly to reflect the growing physical extent of cities and their hinterlands. These include suburbs, sprawl, edge cities, gated communities, conurbations and networks of places and such transformations cause conflict between central and peripheral areas at a range of spatial scales. This book explores the role of cities, their influence and the transformations they have undertaken in the recent past. Ways in which cities regenerate, how plans change, how they are governed and how they react to the economic realities of the day are all explored. Concepts such as polycentricity are explored to highlight the fact that cities a...
Brothers in War and Peace
Abraham and Constand Viljoen were identical twins who took starkly different paths in life. One was a deeply religious man, who opposed apartheid; the other was a man of war, who became head of the SADF. But together they would play a crucial role in preventing South Africa from descending into civil war. In the early 1990s, Constand came out of retirement to head the Afrikaner Volksfront, which opposed the negotiations with the ANC and made plans for military action. Realising that war would destroy their country, Abraham approached his estranged brother and urged him to consider the alternative: talks with the ANC. What followed was a series of secret meetings and negotiations that ultimately prevented civil war. Brothers in War and Peace documents the crucial yet largely unheralded role the Viljoen brothers played in ensuring peace in South Africa. Based on interviews with the brothers and other key political figures, the book gives new insights into a time when the country’s future was on a knife-edge.
Unfinished Business
This book pulls back the curtain on the 'political miracle' of the new South Africa.
Red Road to Freedom
Definitive and gripping narrative history of the Communist Party of South Africa.
Human Geographies of Stellenbosch
Amid a growing ‘turn’ towards Southern cities, South African urban geographers continue to remind us why and how to attend to local context and draw on theory from elsewhere. Human Geographies of Stellenbosch: Transforming Space, Preserving Place? (edited by Ronnie Donaldson) provides a deep look at crucial questions facing one of South Africa’s most well-known town-cities. Written from years of local knowledge by scholars at Stellenbosch University, this volume asks what urban transformation means, who it is for, and the politically tantalising question of whether and how we might hold on to some of the old while aspiring towards the new? In a global context in which we are all searching for how to justly remember our messy past, how to decolonise and hold onto what makes places unique, this volume will be of interest to scholars asking such questions in and beyond urban studies.
Space and planning in secondary cities
Much of the urban research focuses on the large metropolitan areas in South Africa. This book assesses spatial planning in the second-tier cities of the country. Secondary cities are vital as they perform essential regional, and in some cases, global economic roles and help to distribute the population of a country more evenly across its surface. Apartheid planning left South African cities fragmented segregated and with low densities. Post-apartheid policies aim to reverse these realities by emphasising integration, higher densities and upgrading. Achieving these aims has been challenging and often the historical patterns continue. The evidence shows that two opposing patterns prevail, name...
Medical Affairs
Medical Affairs is one of the three strategic pillars of the pharmaceutical and MedTech industries, but while clear career paths exist for Commercial and Research and Development, there is no formal training structure for Medical Affairs professionals. Medical and scientific expertise is a prerequisite for entry into the function, and many people transitioning into Medical Affairs have advanced degrees such as PhD, MD, or PharmD. However, these clinical/scientific experts may not be especially well-versed in aspects of industry such as the drug development lifecycle, crossfunctional collaborations within industry, and digital tools that are transforming the ways Medical Affairs generates and...
Workers, War & the Origins of Apartheid
This text provides a revision of South African labour history and makes a contribution to the debate about apartheid's genesis. Using a range of untapped sources, it shows that there was far more strike action during World War II than was officially acknowledged. North America: Ohio U Press
