Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Contemporary Retail Marketing in Emerging Economies
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa.
Contemporary Retail Marketing in Emerging Economies
"A timely book for the current retail marketing world. Whereas the world is experiencing the shocks of a pandemic to unexpected wars, so has the retail marketing in emerging markets continued to evolve via supermarket expansion. This trend presents opportunities and challenges and the manner of accommodating these changes offers a lesson for retail marketing everywhere." - Luca Angelo Cacciolatti (PhD), Reader in Marketing and Innovation, University of Westminster, London, UK. "This book provides an invaluable coverage of developments in retail marketing in Africa; it is a must-have text for students, scholars, retail managers and policymakers." - Stanley Coffie (PhD), Associate Professor of...
Sustainable Food Supply Chain Research
"Sustainable Food Supply Chain Research", as a seminar collection of articles, provides theoretical and empirical scientific insights to enable sustainable food research academics, students, and practitioners to gauge the trajectory of sustainable food supply chain research, including contemporary research positions on a sustainable food supply chain around the world. Rigorously synthesizing the relevant academic literature and gold standard methods, the scientific contributions in this reprint integrate quantitative and qualitative models and tools that address the product quality framework for food supply chains, the causes of food waste within grocery retail chains, choice editing in favour of sustainable consumption in supply chains, multi-stakeholder initiatives in food supply chains, sustainability in governance in the cocoa supply chain, digitalisation for a sustainable food supply chain, logistics service quality, crop failure and supply chain dynamics in a developing country context, strategic agility in the fresh produce supply chain, and short food supply chains, among others.
Food Philosophy
Food is a challenging subject. There is little consensus about how and what we should produce and consume. It is not even clear what food is or whether people have similar experiences of it. On one hand, food is recognized as a basic need, if not a basic right. On the other hand, it is hard to generalize about it given the wide range of practices and cuisines, and the even wider range of tastes. This book is an introduction to the philosophical dimensions of food. David M. Kaplan examines the nature and meaning of food, how we experience it, the social role it plays, its moral and political dimensions, and how we judge it to be delicious or awful. He shows how the different branches of philo...
Annual Report
None
Manajemen Bisnis Ritel
Pengelolaan bisnis ritel merupakan sebuah tantangan yang terus berkembang di era dinamis ini. Buku ini hadir sebagai panduan komprehensif untuk membantu para pengusaha dan manajer ritel memahami dan menghadapi perubahan yang terus-menerus dalam dunia ritel. Melalui pemahaman mendalam tentang strategi dan praktik manajemen bisnis ritel, diharapkan para pembaca dapat mengoptimalkan operasi mereka dan meraih keberhasilan dalam persaingan pasar yang sengit. Di era perkembangan ekonomi yang makin cepat dan ketatnya persaingan global dewasa ini, bisnis ritel menjadi salah satu penggerak sektor ekonomi yang sangat signifikan di Indonesia. Bahkan bisnis ritel menjadi salah satu pilihan yang cukup me...
Green Marketing in Emerging Economies
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencin...
Creating Contexts for Learning and Self-authorship
This book is intended to help college faculty create conditions in which students learn to construct knowledge in their disciplines and achieve self-authorship. A significant and often overlooked dimension mediating learning and self-authorship centers on learners' ways of knowing, or their assumptions about the nature, limits, and certainty of knowledge. A learner who assumes that all knowledge is certain expects to hear answers from an authority figure; in contrast, a learner who views knowledge as relative expects to explore multiple viewpoints. By taking a constructive-developmental approach, the author demonstrates how students' ability to construct knowledge is intertwined with the development of their assumptions about knowledge itself and their role in creating it. She shows how the structure of constructive-developmental teaching hinges on three principles: validating students' ability to know, situating learning in students' experience, and defining learning as teachers and students mutually constructing meaning. The book also takes abstract pedagogical principles and translates them into practical approaches.--
The Entrepreneurial Mindset
The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur. They show how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished; create a richly stoc...
