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We Are All the Same Age Now
Never before has mankind changed so much so fast-but we still rely on outdated demographic stereotypes to understand groups of people and target audiences. Now there's a better way to discover what matters to the people you are trying to motivate: a brand-new big-data tool that will change audience profiling for everything-forever. In We Are All the Same Age Now, David Allison, creator of Valuegraphics, explains how you can increase efficiency, create strategies that are eight times more effective, decrease internal politics around decisions, and be better equipped for disruption. He explains what Valuegraphics can do and offers the data samples and tools you need to get started using Valuegraphics immediately. He also shares how to make powerful values-based decisions throughout your organization and how to take your insights further. It's time to change the way you see the world-and motivate more people more often-by embracing the power of Valuegraphics.
The American Revolution
A lavishly illustrated essay collection that looks through a global lens at the American Revolution and re-positions it as the real 1st world war “Every American should read this marvelous book.” —Douglas Brinkley, author of Rightful Heritage: Franklin D. Roosevelt and the Land of America From acts of resistance like the Boston Tea Party to the "shot heard 'round the world," the American Revolutionary War stands as a symbol of freedom and democracy the world over for many people. But contrary to popular opinion, this was not just a simple battle for independence in which the American colonists waged a "David versus Goliath" fight to overthrow their British rulers. In over a dozen incis...
Where the Fleet Begins
Traces the modern research and development center from its dual origin when David Taylor and George Melville brought science and technology to the emerging steam-driven steel fleet, through a full century of modernization and several reorganizations. Details the constant work to transform vision into reality, and to keep innovation flowing from cutting-edge science and technology into the Navy's ships and submarines.
Forged in War
This book is the first to analyze the partnership between the Navy, industry, and science forged by World War II and responsible for producing submarines in the United States in the period from 1940 through 1961. The naval-industrial complex was not the result of a single historical event. Neither was it a political-economic entity. Instead it was made up of many unique and distinct components, all of which developed simultaneously; each reflected the development, significance, and construction of a particular vessel or technology within its historical context. Together these components emerged from World War II as a network of distinct relationships linked together by the motives of nationa...
Pushing the Horizon
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War and Disease
Fighting around the globe, American soldiers were at high risk for contracting malaria, yet quinine - a natural cure - became hard to acquire. This historical study shows the roots and branches of an enormous drug development project during World War II.
Big Ideas
From the polio vaccine to the Post-It, the personal computer to Prozac, these are the scientific and technological innovations that have transformed our world. Award-winning author Alex Hutchinson unveils the 100 greatest inventions of the modern era--starting with the discovery of the transistor in 1947--complete with original photographs and anecdotes about their creation. For example, a candy bar melting in a scientist’s pocket during an experiment led to the invention of the microwave oven. Hutchinson consulted 25 experts at 17 museums and universities; their collective expertise spans aeronautics, automobiles, biology, computers, medicine, physics, and a host of other fields. The result includes some well-known breakthroughs (the laser, in-vitro fertilization) as well as a host of surprises (waffle-sole running shoes, the pull-top can). This charming book will delight, fascinate, and educate.
Military Enterprise and Technological Change
In this book, historians of technology bring their special expertise to probing the influence of the military on technological development over a broad range of history and in a variety of cases.
