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Transmedia Storytelling
Buku ini memberikan wawasan tentang bercerita lintas media (transmedia storytelling) sebagai suatu metode menyampaikan pesan yang mulai mendapatkan perhatian karena dampaknya yang kuat pada khalayak. Istilah transmedia storytelling atau bercerita lintas media (TMS) pertama kali dicetuskan oleh Henry Jenkins, seorang peneliti media, dalam suatu tulisan di blog-nya. Jenkins mendefinisikan transmedia storytelling sebagai suatu proses di mana elemen-elemen penting dari sebuah fiksi atau cerita disebarkan secara sistematis ke banyak saluran penyampaian untuk tujuan menciptakan pengalaman hiburan yang terkoordinasi dan menyatu. Idealnya, setiap sarana atau media ini memberikan kontribusi unik terhadap penyingkapan cerita. Tujuan utama dari menggunakan transmedia storytelling adalah khalayak terhibur dan dapat menikmati cerita lewat pengalaman yang terbaik.
Komunikasi Risiko dan Promosi Keselamatan dan Kesehatan Kerja (K3): Untuk Meningkatkan Kematangan Budaya Keselamatan (Safety Culture) di Pelbagai Industri - Jejak Pustaka
Buku ini disusun guna memberikan pengetahuan dan pemahaman mengenai upaya yang dapat dilakukan untuk vi menurunkan bahaya, risiko, dan dampak akibat kecelakaan (KAK), kebakaran (fire), ledakan (explosion) dan Penyakit akibat kerja (PAK) akan melengkapi sumber referensi tentang pemahaman dan implementasi K3 dipelbagai bidang industri yang mempunyai risiko tinggi. Walaupun demikian secara praktis proses penerapan sistem komunikasi risiko untuk peningkatan budaya keselamatan (safety culture) berbeda- satu unit area operasional. proses penerapannya dapat dilaksanakan di unit ara operasional setempat, namun bagi industri yang memiliki beberapa unit wilayah kerja pelaksanaan penerapan dapat dikoordinasikan ditingkat pusat (korporat) agar lebih efisien dan efektif. Penerapan dapat bergulir dimulai dari pilot project ( proyek contoh salah satu unit area). Proyek contoh ini akan memberikan lebih fokus terhadap sumber daya manusia (SDM) dan proses pembelajaran yang lebih efektif dan efisien.
Integrated Marketing Communications
Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.
Authentic Personal Branding
This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.
Social Media 101
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying ...
The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency
The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST Provides nine of Dentsu's newest original tools and analysis methods Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
Tourism Social Media
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.
The Global Information Technology Report 2002-2003
Comprehensive assessment of networked readiness, covering eighty-two of the leading economies of the world.
Build Your Own Brand
What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!
