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Proteção Social dos Militares
Obra seminal para compreensão das políticas públicas de proteção social militar das forças armadas. O autor busca, inclusive, trazer ao leitor conhecimentos afetos ao contexto histórico da temática, seja no panorama global quanto no brasileiro. No decorrer da páginas tipifica-se, pouco a pouco, as peculiaridades legais, contábeis e atuariais da profissão militar em inúmeros países, para identificar a necessidade de uma política pública perene para uma atividade profissional pouco estudada pela academia brasileira. O livro ainda guarda duas virtudes centrais: ser precursor ao debate legislativo ocorrido no parlamento brasileiro em 2019, sobre as reformas nos sistemas protetivos sociais, previdenciários ou não; e apresentar conteúdo propositivo para outros pesquisadores e para os gestores públicos no Brasil.
A Social History of the Media
It will be an ideal text for students in history, media and cultural studies and journalism, but it will also appeal to a wide general readership.
Food Science and Technology
This brand new comprehensive text and reference book is designed to cover all the essential elements of food science and technology, including all core aspects of major food science and technology degree programs being taught worldwide. Food Science and Technology, supported by the International Union of Food Science and Technology comprises 21 chapters, carefully written in a user-friendly style by 30 eminent industry experts, teachers and researchers from across the world. All authors are recognised experts in their respective fields, and together represent some of the world’s leading universities and international food science and technology organisations. Expertly drawn together, produ...
History and Memory
In this brillant meditation on conceptions of history, Le Goff traces the evolution of the historian's craft. Examining real and imagined oppositions between past and present, ancient and modern, oral and written history, History and Memory reveals the strands of continuity that have characterized historiography from ancient Mesopotamia to modern Europe.
Free Culture
How big media uses technology and the law to lock down culture and control creativity. ""Free Culture is an entertaining and important look at the past and future of the cold war between the media industry and new technologies."" - Marc Andreessen, cofounder of Netscape. ""Free Culture goes beyond illuminating the catastrophe to our culture of increasing regulation to show examples of how we can make a different future. These new-style heroes and examples are rooted in the traditions of the founding fathers in ways that seem obvious after reading this book. Recommended reading to those trying to unravel the shrill hype around 'intellectual property.'"" - Brewster Kahle, founder of the Internet Archive. The web site for the book is http: //free-culture.cc/.
Marketing in the Public Sector
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
A formação inicial de professores nas humanidades
Esta obra encontra-se dividida em quatro secções que debatem temas relativos ao ensino da Geografia, da História, das Línguas Modernas e do Português (língua e literatura), respetivamente. O volume reúne dezoito capítulos da autoria de professores de didática, de investigadores, de professores estagiários e de professores profissionalizados, associados à Faculdade de Letras da Universidade de Coimbra. Mais do que encontrar receitas para os professores em formação inicial, pretende-se suscitar o debate e proporcionar um espaço de reflexão sobre temas centrais ao ensino das Humanidades.
Cyberculture
Needing guidance and seeking insight, the Council of Europe approached Pierre Lévy, one of the world's most important and well-respected theorists of digital culture, for a report on the state (and, frankly, the nature) of cyberspace. The result is this extraordinary document, a perfectly lucid and accessible description of cyberspace-from infrastructure to practical applications-along with an inspired, far-reaching exploration of its ramifications. A window on the digital world for the technologically timid, the book also offers a brilliant vision of the philosophical and social realities and possibilities of cyberspace for the adept and novice alike. In an overview, Lévy discusses the di...
Screen
Designer and critic Jessica Helfand has emerged as a leading voice of a new generation of designers. Her essays--at once pithy, polemical, and precise--appear in places as diverse as Eye, Print, ID, The New Republic, and the LA Times. The essays collected here decode the technologies, trends, themes, and personalities that define design today, especially the new media, and provide a road map of things to come. Her first two chapbooks--Paul Rand: American Modernist and Six (+2) Essays on Design and New Media--became instant classics. This new compilation brings together essays from the earlier publications along with more than twenty others on a variety of topics including avatars, the cult of the scratchy, television, sex on the screen, and more. Designers, students, educators, visual literati, and everyone looking for an entertaining and insightful guide to the world of design today will not find a better or more approachable book on the subject.
