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Columns to Characters
The relationship between the presidency and the press has transformed—seemingly overnight—from one where reports and columns were filed, edited, and deliberated for hours before publication into a brave new world where texts, tweets, and sound bites race from composition to release within a matter of seconds. This change, which has ultimately made political journalism both more open and more difficult, brings about many questions, but perhaps the two most important are these: Are the hard questions still being asked? Are they still being answered? In Columns to Characters, Stephanie A. Martin and top scholars and journalists offer a fresh perspective on how the evolution of technology af...
THE STRATEGY JOURNEY
How to navigate your strategy journey in business using a five model framework and methodology that teaches you to play 'SMART' and 'win' in the game of business and career ascension.
ArchiMate® 2.0 Specification
ArchiMate®, an Open Group Standard, is an open and independent modeling language for Enterprise Architecture that is supported by different tool vendors and consulting firms. ArchiMate provides instruments to enable enterprise architects to describe, analyze, and visualize the relationships among business domains in an unambiguous way. This book provides the official specification of ArchiMate 2.0 from The Open Group. ArchiMate 2.0 is an upwards-compatible evolution from ArchiMate 1.0 adding new features, as well as addressing usage feedback. The ArchiMate 2.0 Standard supports modeling throughout the TOGAF® Architecture Development Method (ADM). The intended audience is threefold: Enterpr...
Analysiere das Web!
Werden Sie Profi beim Thema Social Media Monitoring: Mit diesem Buch verschaffen Sie sich einen Überblick über die Grundlagen der Web-Analyse und optimieren Ihre digitale Kommunikation mit Hilfe von nützlichen Tools sowie praxiserprobten Methoden. Schritt für Schritt setzen Sie die für Sie relevanten Zielwerte, nutzen die technischen Möglichkeiten zur Zielerreichung, Erfolgsmessung sowie Trenderkennung und visualisieren die gewonnenen Daten ansprechend in Ihren Reportings. Experteninterviews geben Ihnen zusätzlich neue Impulse für maximalen Social-Media-Erfolg. Inhalte: - Fünf Arbeitsfelder der Web-Analyse für besseres Marketing und Kommunikation - Marktüberblick über Tools und Technologien - Zahlreiche Szenarien sowie Methoden und Metriken - Zielorientierte Toolauswahl - Kostenlose Tools für Analyse und Visualisierung - Eigene Website zum Buch
Marketing Flexology
Marketing Flexology is a practical and proven step-by-step guide for creating a resilient and dynamic marketing capability that can withstand fluctuations, change, and daily crisis. Engelina Jaspers shares a proprietary framework, business examples, practical tips, and 30-years of experience on the front lines of numerous Fortune global companies.
Open Agile Architecture™
Open Agile Architecture™, a standard of The Open Group, offers an approach to architect at scale with agility. It provides guidance and best practices for Enterprise Architects seeking to transition into Agile and Digital contexts. Empowering an Enterprise to Succeed with its Digital-Agile Transformation Agile teams drive the enterprise’s Digital Transformation by inventing new business models, delivering superior customer experiences, developing digital products, and architecting highly-automated operating systems. The Open Agile Architecture Standard was designed keeping the needs of all business stakeholders in mind: Business Leaders – to drive the enterprise’s Digital and Agile c...
I'll Be Right There
When we talk about our bucket list, we focus on the things we want to do before we die. What about the list of things we DON'T want to happen as we start to age? What do we call THAT list? I'll Be Right There is a guidebook for adult children caring for their aging parents--during what can be an emotionally charged and challenging time. The stories, information, worksheets, and resources in I'll Be Right There will clarify what you already know, and provide you with what you absolutely need to know, for each stage of your parents' aging. In every page I offer what I've learned as a daughter called into service by her family, to help you navigate the rough waters of parental caregiving. Everything from communication, to financial and legal strategies, to managing mental and physical health challenges is covered--just like we are having a conversation. I believe the hardest part of caregiving is knowing what to do and when for the people we love. Working through this book will give you the confidence, and peace of mind, knowing you CAN handle this
The Essential Coaching Leader
Business Leader to Patty in 2003: "What do you do?" Patty: "I'm a coach." Business Leader: "Cool! What sport?" This conversation used to happen all the time. But in the years since, more and more business leaders have experienced executive coaching, which has become a thing. A valuable and professional thing. Now the question business leaders regularly ask Patty is, "How do I learn to do what you do?" That's why in 2008 she launched the SeattleCoach Professional Training and Development Program, hosting hundreds of entrepreneurs, executives, and organizational leaders as they've learned to "do the craft and be the coach." Today, when you search "SeattleCoach" you get Pete Carroll, Coach of the Seahawks. And you get Patty. The Essential Coaching Leader is her introduction to a way of leading that finds its evidence and examples in neuroscience, in 21st-century business effectiveness, in history, and even in good theology. It is a way of leading that is both ancient and new. The five essentials found in The Essential Coaching Leader will help you explore and begin to practice coaching leadership in this time of relentless and historic change.
