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Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises. The book will show you simple and attainable ways to increase customer experience and generate sales growth, competitive advantage, and profitab...
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LIMITED EDITION - 7'x7' HARDBACK - ORIGINAL CONCEPTEmerging in the 1970s, prog rock was often accused of being overly technical, too elaborate, not focused on its audience and often in danger of disappearing up it's own a---!One could argue that the service and experience space is starting to exhibit some of the same characteristics namely it's in danger of becoming overly technical, benchmarked, frameworked, measured, codified, certified, specialized and functionalized etc etc.Punk exploded out of the back of prog rock with it's democratic, DIY, back to basics approach that inspired both a cultural and musical movement and change in mindset. It dared to be different and was OK with the fact...
This is said to be the ‘Age of the Customer’ where business battles will be won through differentiated customer experience. There is a huge need for customer experience professionals, as well as aspiring customer centric companies, to learn and apply the winning principles of delivering great customer experience. This Customer Experience Design Book is written to help individuals and organizations get fundamental understanding of the customer experience domain through interactive exercises and illustrations. The book also provides guidance to those who want to become an Internationally Certified Customer Experience Professional (CCXP), the accreditation provided by CXPA after a thorough assessment. Ultimately, this book is a unique resource that is designed to help individuals and organizations across the globe raise the bar of customer experience.