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Passion Purpose Profit
It’s one thing to have a business idea, or even to start a creative business. It’s quite another to scale it sustainably without increasing your financial and emotional stress. For most small business owners, what starts as something energising quickly turns into something overwhelming and energy depleting. You spend so much time in your business, it’s hard to find any time to work on your business. In this practical guide, experienced business coach and creative consultant Fiona Killackey shows you how to scale the business without scaling the stress. From validating your business idea (whatever stage in its development), mapping out your money and specifying your business goals, through to hiring staff and defining your marketing plan, Passion Purpose Profit gives you a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies of successful creative business owners, Passion Purpose Profit will have you empowered and excited about business again.
Business to Brand
Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand – not just a business. Anyone can start a business, but how do you develop it into a brand? In this practical guide – the follow-up to the hugely successful business book, Passion. Purpose. Profit. – award-winning author, business coach and podcaster Fiona Killackey (of My Daily Business) shows you how to transform your business into a brand your customers can truly connect with. Whether you are just starting out or are decades into your business journey, you will learn the essential frameworks for moving your audience from simply transacting with your business to being transformed by your brand. From product development to positioning, visual identity to values, team building to tone of voice, you'll have a clear understanding of where you're going and exactly how you'll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energised and excited about your future.
The Leap Stories
The Leap Stories: Intimate Interviews On Overcoming Fear, Choosing Courage Over Comfort, and Designing a Fulfilling Career asks 12 Australians who have made a leap in their working lives exactly how and why they did it -- practically, strategically, financially and emotionally. Based on her popular blog of the same name, Kylie Lewis shines a spotlight on a dozen different ways to rethink a career and to reinvent a livelihood, despite feelings of fear. From resigning a job without a clear plan of what do to next; moving to a new country for employment; pursuing a long-held business idea; to taking a sabbatical or recommencing study later in life.Each interviewee's leap may not have been insta...
Graphic Design Speak
Graphic Design Speak explains in layperson's terms some common areas of graphic design technology and terminology that can cause confusion to non-designers. In a conversational tone, this is a must-have guide whether you're DIYing your design, working with a professional, or a combination of both.
Copywrong to Copywriter
If you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.
Pathways to Possibility
"Rosamund Zander is a miracle. Her generous voice will resonate with you, change you and help you create work that matters." —Seth Godin, author of The Icarus Deception The bestselling author of The Art of Possibility returns with a new vision for achieving true human fulfillment that's sure to appeal to fans of Brene Brown's Daring Greatly and Elizabeth Gilbert's Big Magic As children, we develop stories about how the world works, most of which get improved upon and amended over time. But some do not, even as we mature in other ways. Opinionated, self-centered and fear-driven, these “child stories” are the source of the behavioral and emotional patterns that hold us back. When we lear...
The Bum that Barked
When Bean's bottom starts barking, he doesn't dream it will make him a star of stage and screen. With his ambitious derriere, Bongo, intent on fame and fortune; Bean the dog embarks upon a journey into ventriloquism! However, when the pair hit the big time, an attack of stage fright wreaks havoc with Bean's tummy, leading to a rather unfortunate denouement! The duo's cover is blown (literally!) and the true nature of their double act is revealed! Fortunately - to the duo's delight - they and their fans love them even more. Bean the Dog and his barking bottom bring you a story full of laughter and ridiculousness. Filled with trumps, parps and bottom burps, Elisa Peacock has brought us a hilarious tale of fame, fortune and stage-fright that will keep you laughing till the end. With wonderful illustrations from Rowena Aitken, The Bum that Barked is one not to miss.
How to Start a Side Hustle
How to Start a Side Hustle is a fun and easy-to-read guide that will help you design a viable business model and bring your ideas to market. Packed with practical tips, hacks and advice from both professional business people and unconventional company founders, this pocket-sized guide will take you through the process of starting your own business in a straightforward and accessible way. This book will help you to identify your passion and purpose, refine your business idea (why, when, who, how?), and assist you with brand execution and marketing. Entrepreneur and coach Kaylene Langford will provide you with the right tools you need to build a strong business model and set you up so you cont...
How To Break Up With Friends
We all have that one friend. The one who expects the world, but never remembers your birthday. The one who constantly ditches your dinner plans when you’re already halfway to the restaurant. The one who leaves you feeling exhausted, used and completely emotionally battered. Why do we let these people into our lives? When is their friendship actually friend-shit? How do we dump these crappy companions? This is the no-bullshit, essential guide for anyone devoting their precious time and energy into maintaining friendships with toxic friends. Using activities, truth bombs, and real-life examples, neuropscyhologist Dr Hannah Korrel will help you to identify the bad friends in your life, understand what true friendship should look like, learn how to attract the best people, and become the best friend you can be yourself. Provocative, funny, and brutally honest, How To Break Up With Friends will change the way you look at friendship forever.
Disposable
Long time skateboard artist Sean Cliver has put together this staggering survey of over 1000 skateboard graphics from the early 80s to the start of the 00s, creating an indispensable insiders history as he did so. Alongside his own history, Sean has assembled a wealth of recollections and stories from prominent artists and skateboarders such as Andy Howell, Barry McGee, Ed Templeton, Steve Caballero, and Tony Hawk. The end result is a fascinating historical account of art in the skateboard subculture, as told by those directly involved with shaping its legendary creative face. Now, 10 years after its first printing, the graphics and stories within are as provocative as they day they were first conceived.
