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It’s one thing to have a business idea, or even to start a creative business. It’s quite another to scale it sustainably without increasing your financial and emotional stress. For most small business owners, what starts as something energising quickly turns into something overwhelming and energy depleting. You spend so much time in your business, it’s hard to find any time to work on your business. In this practical guide, experienced business coach and creative consultant Fiona Killackey shows you how to scale the business without scaling the stress. From validating your business idea (whatever stage in its development), mapping out your money and specifying your business goals, through to hiring staff and defining your marketing plan, Passion Purpose Profit gives you a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies of successful creative business owners, Passion Purpose Profit will have you empowered and excited about business again.
Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand – not just a business. Anyone can start a business, but how do you develop it into a brand? In this practical guide – the follow-up to the hugely successful business book, Passion. Purpose. Profit. – award-winning author, business coach and podcaster Fiona Killackey (of My Daily Business) shows you how to transform your business into a brand your customers can truly connect with. Whether you are just starting out or are decades into your business journey, you will learn the essential frameworks for moving your audience from simply transacting with your business to being transformed by your brand. From product development to positioning, visual identity to values, team building to tone of voice, you'll have a clear understanding of where you're going and exactly how you'll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energised and excited about your future.
The Leap Stories: Intimate Interviews On Overcoming Fear, Choosing Courage Over Comfort, and Designing a Fulfilling Career asks 12 Australians who have made a leap in their working lives exactly how and why they did it -- practically, strategically, financially and emotionally. Based on her popular blog of the same name, Kylie Lewis shines a spotlight on a dozen different ways to rethink a career and to reinvent a livelihood, despite feelings of fear. From resigning a job without a clear plan of what do to next; moving to a new country for employment; pursuing a long-held business idea; to taking a sabbatical or recommencing study later in life.Each interviewee's leap may not have been insta...
Graphic Design Speak explains in layperson's terms some common areas of graphic design technology and terminology that can cause confusion to non-designers. In a conversational tone, this is a must-have guide whether you're DIYing your design, working with a professional, or a combination of both.
For Natalie Paull, baking is a gift. It's also a powerful elixir of pleasure, connection, generosity and joy. In Beatrix Bakes, Natalie indulges in baking's sweetest moments with more than seventy recipes inspiring bakers of all kinds to mix and match to make recipes their own – whether it's a lemon curd cream crepe cake or pecan maple cinnamon scrolls. Sparkling with Natalie's distinct voice, and packaged with full-colour photography, illustrations and rock-solid tips for a perfect bake, Beatrix Bakes also includes 'Adaptrix' suggestions (offering ways readers might do things differently, including short cuts) and is peppered with infographics to help them follow their baking heart. Try T...
We all have that one friend. The one who expects the world, but never remembers your birthday. The one who constantly ditches your dinner plans when you’re already halfway to the restaurant. The one who leaves you feeling exhausted, used and completely emotionally battered. Why do we let these people into our lives? When is their friendship actually friend-shit? How do we dump these crappy companions? This is the no-bullshit, essential guide for anyone devoting their precious time and energy into maintaining friendships with toxic friends. Using activities, truth bombs, and real-life examples, neuropscyhologist Dr Hannah Korrel will help you to identify the bad friends in your life, understand what true friendship should look like, learn how to attract the best people, and become the best friend you can be yourself. Provocative, funny, and brutally honest, How To Break Up With Friends will change the way you look at friendship forever.
How to Start a Side Hustle is a fun and easy-to-read guide that will help you design a viable business model and bring your ideas to market. Packed with practical tips, hacks and advice from both professional business people and unconventional company founders, this pocket-sized guide will take you through the process of starting your own business in a straightforward and accessible way. This book will help you to identify your passion and purpose, refine your business idea (why, when, who, how?), and assist you with brand execution and marketing. Entrepreneur and coach Kaylene Langford will provide you with the right tools you need to build a strong business model and set you up so you cont...
Most parents don' t want to build a global empire or make a gazillion dollars a year. They just want to earn a decent income and have time to read their kids a bedtime story without having a meltdown in the process.Yes, we know running a business can be rewarding. However, it can also seep into every life crack, eat up your energy and leave you exhausted, stressed and snapping at your small humans.In Six Figures in School Hours, award-winning digital marketing coach and business mentor Kate Toon shares practical and doable tips for parents to run a successful business, make serious money and not burn themselves to a frazzle in the process.First, you will examine your business goals and measure your &‘ why' against your desires for family life; then, discover passive income ideas and ways to involve the family in your business life in an enjoyable way; finally, find out how to turn that six-figure profit dial up or down depending on the compromises you' re willing to make.Six Figures in School Hours is a smart, honest business self-help book that gives you the skills, tools and confidence to never again need to choose between a successful business and a happy family life.
Long time skateboard artist Sean Cliver has put together this staggering survey of over 1000 skateboard graphics from the early 80s to the start of the 00s, creating an indispensable insiders history as he did so. Alongside his own history, Sean has assembled a wealth of recollections and stories from prominent artists and skateboarders such as Andy Howell, Barry McGee, Ed Templeton, Steve Caballero, and Tony Hawk. The end result is a fascinating historical account of art in the skateboard subculture, as told by those directly involved with shaping its legendary creative face. Now, 10 years after its first printing, the graphics and stories within are as provocative as they day they were first conceived.