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Towards a Methodology for the Investigation of Norms in Audiovisual Translation
Here is presented for the first time a methodology for the investigation of norms which operate in the field of audiovisual translation. Based on the findings of the polysystem approach to translation, the present work aims to demonstrate that it is possible to investigate audiovisual translation and the norms that operate in it in a systematic way. Human agents, (audiovisual) products, recipients, and the mode itself are thoroughly investigated and stratified under a lower, middle and upper level. Specific techniques for collecting and analysing data are suggested. The model is tentatively applied to the investigation of norms which seem to determine the choice between subtitling and revoic...
Introducing Translation Studies
This introductory textbook provides an accessible overview of the key contributions to translation theory. Jeremy Munday explores each theory chapter-by-chapter and tests the different approaches by applying them to texts. The texts discussed are taken from a broad range of languages - English, French, German, Spanish, Italian, Punjabi, Portuguese and English translations are provided. A wide variety of text types are analyzed, including a tourist brochure, a children's cookery book, a Harry Potter novel, the Bible, literary reviews and translators' prefaces, film translation, a technical text and a European Parliament speech. Each chapter includes the following features: a table introducing key concepts an introduction outlining the translation theory or theories illustrative texts with translations a chapter summary discussion points and exercises. Including a general introduction, an extensive bibliography, and websites for further information, this is a practical, user-friendly textbook that gives a balanced and comprehensive insight into translation studies.
Introducing Audiovisual Translation
This user-friendly textbook offers comprehensive insights into all facets of audiovisual translation and media localisation. Serving as a comprehensive guide spanning seven chapters, it begins by introducing audiovisual translation (AVT). It goes on to explore the historical backdrop and highlights the distinctions from traditional written text translation. The authors expertly navigate you through the primary AVT modalities: interlingual subtitling, dubbing, voice-over, subtitling for the deaf and hard of hearing, live subtitling, and audio description. A blend of theoretical concepts and practical, real-world examples in various languages ensures a seamless understanding of the fundamental principles of AVT. The book clearly guides you through the most important aspects of each type of AVT. Designed for those exploring various AVT forms, budding audiovisual translators, and those interested in contemporary AVT trends and research, this book is an invaluable resource for students of translation and linguistics and for educators in AVT across higher education and media localisation programmes.
Training for the New Millennium
Originating at an international forum held at the University of Vic (Spain), the twelve essays collected here attest to important changes in translation practice and the assumptions which underpin them. Leading theorists respond to the state of Translation Studies today, particularly the epistemological dilemma between theories that are empirically oriented and those that are inspired by developments in Cultural Studies. But the volume is also practical. Experienced instructors survey existing pedagogies at translator/interpreter training programs and explore new techniques that address the technological and global challenges of the new millennium. Among the topics considered are: how to use...
Audiovisual Translation: Subtitling
"Audiovisual Translation: Subtitling" is an introductory textbook which provides a solid overview of the world of subtitling. Based on sound research and first-hand experience in the field, the book focuses on generally accepted practice but identifies current points of contention, takes regional and medium-bound variants into consideration, and traces new developments that may have an influence on the evolution of the profession. The individual chapters cover the rules of good subtitling practice, the linguistic and semiotic dimensions of subtitling, the professional environment, technical considerations, and key concepts and conventions, providing access to the core skills and knowledge ne...
Screen Translation
There are three fundamental issues in the field of screen translation, namely, the relationship between verbal output and pictures and soundtrack, between a foreign language/culture and the target language/culture, and finally between the spoken code and the written one. All three issues are raised and discussed by contributors to this special issue of The Translator. The topics covered include the following: the use of multimodal transcription for the analysis of audiovisual data; the depiction and reception of cultural otherness in Disney animated films produced in the 1990's; the way in which subtitles in Flanders strengthen the already streamlined narratives of mainstream film stories, a...
Translation Studies on Chinese Films and TV Shows
This book explores translation strategies for films and TV programs. On the basis of case studies on subtitle translations, it argues that translators are expected to take into consideration not only linguistic and cultural differences but also the limits of time and space. Based on the editor’s experience working as a translator for TV, journalist, and narrator, this book proposes employing editorial translation for TV translation. Further, in light of statistics on international audiences’ views on Chinese films, it suggests striking a balance between conveying cultural messages and providing good entertainment.
A Study of Japanese Animation as Translation
Despite the growing popularity and influence of Japanese animation in America and other parts of the world, the importance of anime studies as audio-visual translation has not been well-recognized academically. In order to throw new light on this problem, the author attempts to clarify distinctive characteristics of English dubs of Japanese animated films between the 1980s and the 2000s, including Hayao Miyazaki's, in descriptive ways: through a corpus-based statistical analysis of vocabulary and a qualitative case study approach to the multimodal text from a synchronic and diachronic point of view. Discussing how translation norms have changed on the spectrum from target-oriented to source-...
Dubbing and Subtitling in a World Context
The history of subtitles in Europe / Jan Ivarsson -- Screen translation in mainland China / Qian Shaochang -- Subtitling in Japan / Karima Fumitoshi -- The history of subtitling in Korea / Lee Young Koo -- The two worlds of subtitling : the case of vulgarisms and sexually-oriented language / Gilbert C.F. Fong -- A functional gap between dubbing and subtitling / He Yuanjian -- Subtitling as a multi-modal translation / Chuang Ying-ting -- Let the words do the talking : the nature and art of subtitling / Gilbert C.F. Fong -- A critical evaluation of a Chinese subtitled version of Hitchcock's Spellbound / Chapman Chen -- I translate, you adapt, they dub / Sergio Patou-Patucchi -- The translation...
