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Resilience of Luxury Companies in Times of Change
Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous – to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change.
The International Brand Valuation Manual
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which...
Dress You Up
Dress You Up is an anthology like no other. The twelve diverse stories in this collection speak to the multiple ways in which fashion is more than just the clothes we wear. There will be no frivolous yarns about fashion here—those tales can be found in other closets. This Capsule Collection of Fashionable Fiction illustrates how the clothing and accessories we wear or covet often reflect past memories, present challenges, or future hopes and dreams. The stories focus on themes such as trauma and healing, perception and identity, love and loss, hopes and dreams. Ultimately, these stories help us understand how fashion can shape who we are or who we want to be. Edited by Brian Centrone (Salon Style: Fiction, Poetry & Art and Southern Gothic: New Tales of the South) and illustrated by Stephen Tornero, Dress You Up will dazzle and delight readers as much as it will touch and move them.
Unconventional Love
An unconventional convention of stories: Seven romantic tales of fandom, geekery, and dairy. Unconventional Love is a collection of short stories that take place at the world's greatest conventions attended by cosplayers, YouTube stars, bug enthusiasts, and more.Whatever race, gender, or sexuality, everyone is welcome at the con!Featuring stories by Gabriella Brand, Adam Clark, K Orion Fray, Charles Land, Tahni J. Nikitins, Frances Pauli, Lyn Thorne-Alder, and D.H. Tuck.
Entrepreneurship, Business and Economics - Vol. 1
This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.
Customer Loyalty and Brand Management
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, und...
Limits of Legality
Judges sometimes hear cases in which the law, as they honestly understand it, requires results that they consider morally objectionable. Most people assume that, nevertheless, judges have an ethical obligation to apply the law correctly, at least in reasonably just legal systems. This is the view of most lawyers, legal scholars, and private citizens, but the arguments for it have received surprisingly little attention from philosophers. Combiming ethical theory with discussions of caselaw, Jeffrey Brand-Ballard challenges arguments for the traditional view, including arguments from the fact that judges swear oaths to uphold the law, and arguments from our duty to obey the law, among others. ...
A 21st Century Plague
It is more than a year since Covid-19 invaded our countries and our bodies, causing us to long for the touch of loved ones, to fight anxiety and despair, and to adjust to the stunning effects of prolonged isolation. We watched as the numbers of deaths mounted and agreed that it was the worst health crisis we’d experienced in a hundred years. We saw pictures of those we’d lost, and resisted having them treated as mere statistics. What we longed for were stories about people lost to the insidious virus, and those left behind. We wanted stories of survival, coping, finding our way to the future. We wanted stories that made us laugh, weep, empathize, share sadness, become better people ourse...
The Future of Luxury Customer Experience
What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Future of Luxury Customer Experience has been designed to answer, as it explores how luxury brands can best utilize human touch and new technologies to deliver experiences that surprise and delight customers in a truly omnichannel environment. Using case studies from world-leading luxury retailers such as Ferrar, Cartier, Audemars Piguet, Mandarin Oriental, Valentino, Bottega Veneta and many others, this book explains what makes a luxury customer experience different. Learn how luxury brands n...
Brand Management
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland′s rebrand as The Netherlands.
