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Game Thinking
During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.
Game Thinking: From Content to Actions
L&D professionals may think of games and gamification as silver bullets for engagement and motivation issues that add fun to workplace learning. But they need to use those tools to show value, rather than showcase fun. This requires a mindset shift and a move from content to actions through game thinking. In this issue of TD at Work, Zsolt Olah delves into the definition of games and gamification. He also: · details considerations for building a game-based learning strategy that is engaging and effective · presents case studies of when to use game-based learning or gamification and when not to. · offers tips on how to keep learners—that is, players—in mind while building learning games.
From Pixels to Portals
From Pixels to Portals: Exploring the Future of the Metaverse through the Evolution of Video Games by Kelly Vero is your ticket to an exhilarating journey through the heart of gaming and the metaverse. Step into a realm where the boundaries of reality are shattered, and your wildest dreams become tangible. In this captivating exploration, we might embark on a riveting quest through the annals of gaming history, unveiling the intricate tapestry that intertwines video games with the metaverse. Witness the mesmerising evolution of technology, from the humble origins of text-based RPGs to the mind-bending hyper-realism of contemporary gaming. As we delve deeper, Kelly uncovers the masterful inge...
The Career Game Loop
Design a more fulfilling, resilient career for the new world of work In The Career Game Loop: Learn to Earn in the New Economy, veteran gaming, education, and social impact executive, Jessica Lindl, delivers an exciting playbook for navigating today’s dynamic career landscape inspired by an unlikely source - gaming. Drawing parallels between gaming and career advancement, you’ll explore why learning, earning, and advancing are continuous, interwoven, and life-long processes, and how you can navigate a fulfilling career in the 21st century economy. Lindl dives deep into the data of modern job hunting, training, networking, recruitment, and more as she tells the stories of real people who ...
Game Design Workshop
“Create the digital games you love to play.” Discover an exercise-driven, non-technical approach to game design without the need for programming or artistic experience with Game Design Workshop, Fifth Edition. Tracy Fullerton demystifies the creative process with clear and accessible guidance on the formal, dramatic, and dynamic systems of game design. Using examples of classic and popular games, illustrations of design techniques, and refined exercises to strengthen your understanding of how game systems function, this book gives you the skills and tools necessary to create a compelling and engaging game. This updated 5th edition brings deeper coverage of playcentric design techniques, including setting emotion-focused experience goals and managing the design process to meet them. It includes a host of new diverse perspectives from top industry game designers. Game Design Workshop puts you to work prototyping, playtesting, and revising your own games with time-tested methods and tools. These skills will provide the foundation for your career in any facet of the game industry including design, producing, programming, and visual design.
Solving Product
“Solving Product lays out the territory, helps you see where you are, and gets you back on track when you’re in the ditch.” – Amanda Robinson, Product Manager at Salesfloor - Solving Product isn’t your typical business book. It’s not a book that was written to be read front to back, then simply put away. Solving Product was carefully designed to help product teams and entrepreneurs reveal the gaps in their business models, find new avenues for growth, and systematically overcome their next hurdles by leveraging the greatest resource at their disposal: customers. No matter where you are in the product growth cycle—at the idea stage, at maturity, or somewhere in between—Solving...
Systems-of-Systems Perspectives and Applications
This professional technical book presents complex topics on System-of-System (SoS) and Systems-of-Systems (SOS) engineering, SOS enterprise architecture (SOSEA) design and analysis, and implementation of SOSEA framework along with the modeling, simulation and analysis (MS&A) models in MATLAB. In addition, the book also extends the use of SOS perspectives for the development of computer simulation models for complex processes, systems, decision support systems, and game-theoretic models. This book is intended for two reader categories; namely, a primary and secondary category. The primary category includes system engineers, SOS architects, and mathematicians. The secondary category includes scientists and researchers in space/airborne systems, wireless communications, medicine, and mathematics, who would benefit from several chapters that contain open problems and technical relevance.
Game thinking - Reinventa i tuoi prodotti e ottieni risultati più efficaci con le tecniche di progettazione dei videogiochi di successo
In questo rivoluzionario volume, Amy Jo Kim presenta un sistema step-by-step per creare prodotti che i clienti adoreranno... e continueranno ad adorare a lungo. Il segreto? Sfruttare le tecniche che il settore videoludico, sempre in rapidissima evoluzione, utilizza per creare titoli che tengono milioni di giocatori incollati allo schermo. Partendo dai principi della progettazione Lean/Agile e del design thinking, Game Thinking esplora cinque strategie efficaci per creare prodotti di successo: accelerare il processo di innovazione testando prima i tuoi presupposti ad alto rischio, sfruttare il feedback dei superfan per creare un prodotto in linea con il comportamento reale degli utenti, prolu...
Press Start
Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task... and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log everything on their fitness app? The fact is, these obsessions and 'highs' affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and t...
