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From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.
Un militar en la sombra. El general Carlos González Llanos (1790-1863)
Hasta la creación del Colegio General de Todas las Armas, en 1842, la formación de los oficiales de infantería y caballería del ejército español, más práctica que teórica, tenía lugar en el seno de los respectivos regimientos, y los ascensos se conseguían en el campo de batalla con valor, disciplina y determinación. Un sistema y unos valores castrenses que en parte explican las vicisitudes políticas, los pronunciamientos, las revueltas y los conflictos bélicos que convulsionaron la España del siglo XIX. En la mayoría de ellos, directamente o en la sombra, tuvo participación el general Carlos González Llanos (Candás, Asturias, 1790 – Madrid, 1863). Educado en Tarragona para seguir la carrera eclesiástica, al estallar la guerra de la Independencia en 1808 se alistó como soldado voluntario hasta alcanzar, en 1847, el grado de mariscal de campo e incorporarse en el Estado Mayor General del Ejército. Esta obra repasa la fulgurante trayectoria de este asturiano que inició una saga de militares influyentes hasta nuestros días.
Mallorca, Menorca and Ibiza
In this guide, a resident of Spain delves into every part of the Balearic Islands. He tells of the history and culture, and provides innumerable useful traveling tips. Everything is explored - the cities, the parks, the islands, the mountains, the foods. There is an extensive introduction to the whole of Spain, the history and culture, the foods and wines, the arts & architecture. Then all the practical details are covered. Next, we zero in on Mallorca, Menorca, Ibiza, and Formentera - the Balearic Islands. Ibiza has been called one great open-air disco, the ultimate party place. Mallorca can be stunning with the bloom of almond trees and red poppies, its high coastal cliffs and mountainside...
The Rough Guide to Mallorca and Menorca
The Rough Guide to Mallorca and Menorca provides unrivalled coverage of two of the Mediterranean''s most beautiful and popular islands. The guide includes sixteen pages of full colour photographs, introducing the islands'' highlights from Mallorca''s remote beaches to Menorca''s country mansions. There are lively accounts of all the sites from the cosmopolitan streetlife of Palma to Menorca''s remote prehistoric remains. For every town and region, there are comprehensive and opinionated listings of the best hotels, bars, restaurants and clubs, plus maps pinpointing their location. There is also practical advice on the best walking routes and insider tips on finding the pick of the beaches.
El reinado de Juan Carlos I. La presidencia de Felipe González 1982-1996.
A lo largo de las páginas de este libro, la autora analiza con detalle esos años en que los socialistas, con Felipe González como presidente de gobierno, marcaron el destino de los españoles.La llegada de los socialistas al poder en 1982 generará un gran entusiasmo en buena parte de la población española, si bien, su abrumadora mayoría en las elecciones generales de ese año, engendrará también recelos en los sectores sociales más conservadores del momento. El miedo a una política de expropiaciones y al establecimiento de una economía demasiado intervencionista, estuvo sin duda presente en los primeros momentos del gobierno socialista.A la hora de hacer balance de la gestión de...
The World of Learning 2001
First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
Finding Solutions for a Post-Crisis Society
Since 2007 and the economic meltdown caused by the financial crisis, our societies have been evolving in different ways. New political movements have emerged in Southern Europe and new social movements in pursuit of common concerns are playing a more active role in our daily lives. In a parallel way, after the failure to predict the financial crisis, economist and social science researchers seek fresh thinking and new models that can better explain this new reality. Regulations are of critical importance in shaping the welfare of economies and society. Thus, core legal disciplines are exploring the effects of the financial crisis on social rights, labour market regulations, and civil, common...
The Franco Regime, 1936–1975
The history of modern Spain is dominated by the figure of Francisco Franco, who presided over one of the longest authoritarian regimes of the twentieth century. Between 1936 and the end of the regime in 1975, Franco’s Spain passed through several distinct phases of political, institutional, and economic development, moving from the original semi-fascist regime of 1936–45 to become the Catholic corporatist “organic democracy” under the monarchy from 1945 to 1957. Distinguished historian Stanley G. Payne offers deep insight into the career of this complex and formidable figure and the enormous changes that shaped Spanish history during his regime.
Computational Methods in Neural Modeling
The two-volume set LNCS 2686 and LNCS 2687 constitute the refereed proceedings of the 7th International Work-Conference on Artificial and Natural Neural Networks, IWANN 2003, held in Maó, Menorca, Spain in June 2003. The 197 revised papers presented were carefully reviewed and selected for inclusion in the book and address the following topics: mathematical and computational methods in neural modelling, neurophysiological data analysis and modelling, structural and functional models of neurons, learning and other plasticity phenomena, complex systems dynamics, cognitive processes and artificial intelligence, methodologies for net design, bio-inspired systems and engineering, and applications in a broad variety of fields.
