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Advertising and Popular Culture
Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in ...
Rise of the Bourgeoisie, Demise of Empire
What are the causes of imperial decline? This work studies the Ottoman empire in the 18th and 19th centuries to argue that the Ottoman imperial decline resulted from a combination of Ottoman internal dynamics with external influences. Specifically, it contends that the split within the Ottoman social structure across ethno-religious lines interacted with the effects of war and commerce with the West to produce a bifurcated Ottoman bourgeoisie. This bourgeoisie, divided into disparate commercial and bureaucratic elements, was able to challenge the sultan but was ultimately unable to salvage the empire. Instead, the Ottoman empire was replaced by the Turkish nation-state and others in the Balkans and the Middle East. This work will appeal to students of sociology and Ottoman studies.
Midkine: From Embryogenesis to Pathogenesis and Therapy
Carl Edward Sagan’s (1934-1996) one of the famous quotation was “Who are we? We find that we live on an insignificant planet of a humdrum star lost in a galaxy tucked away in some forgotten corner of a universe in which there are far more galaxies than people.“ From past to date, well-known molecules, enzymes, proteins, lipids and carbohydrates are studied in the pathogenesis of several diseases both as a diagnostic/prognostic biomarker and therapeutic agent. The underlying mechanism of unexplained diseases and failure of therapies are frequently studied with well-known biomarkers, but remain unclear in many cases. As Dr. Sagan said other keys are still waiting to be known in some forgotten corner of a body universe, we find strength to propose that one of them can be the growth factor with cytokine activity named “Midkine” This book summarizes the extensive up-to-date literature overeview with the lastest work of experts about midkine in a detailed format that conveys its role as both a pathologic factor and therapeutic agent.
Pharmaceutical Toxicology
Toxicology studies are carried out on all drug substances to ensure safety. This book provides an overview of the methodology andrequirements of pre-clinical safety assessments of new medicines. with the focus on medicinal drugs - the most important safety issues of drugs are covered, including registration requirements of new drugs and pharmacovigilance. This is an introductory text for students at BSc, MSc and PhD levels,and will be an excellent companion to pharmacology textbooks, combining a broad treatment of the issues relevant for assessing the safety/efficacy balance of a new drug wit
Pediatric CNS Tumors
Pediatric CNS Tumors is a detailed review of childhood brain tumors with a particular emphasis on providing treatment algorithms for each tumor type. Controversies and current therapeutic agents under development are also discussed. The second edition includes expanded chapters on embryonal tumors, rare tumor types, and supportive care for patients with brain tumors.
ABSTRACT BOOK of I. INTERNATIONAL CONGRESS ON MEDICINAL AND AROMATIC PL ANTS
Dear Academicians, Readers and Educators, We are pleased to present the issue of the International Journal of Secondary Metabolite as a special issue entitled ‘I. International Congress on Medicinal and Aromatic Plants - “Natural And Healthy Life”’. This special issue contains some of scientific studies presented in the congress. Hosting the I. International Medical and Aromatic Plant Congress, held in Konya on 9-12 May 2017, by the coorperation T.R. Ministry of Forestry and Water Affairs, General Directorate of Forestry and Necmettin Erbakan University was a great honor for us. The total number of abstract submission for the congress was 1923. After the scientific evaluation, 85 abs...
Analytical Political Economy
Offering a unique picture of recent developments in a range of non-conventional theoretical approaches in economics, this book introduces readers to the study of Analytical Political Economy and the changes within the subject. Includes a wide range of topics and theoretical approaches that are critically and thoroughly reviewed Contributions within the book are written according to the highest standards of rigor and clarity that characterize academic work Provides comprehensive and well-organized surveys of cutting-edge empirical and theoretical work covering an exceptionally wide range of areas and fields Topics include macroeconomic theories of growth and distribution; agent-based and stock-flow consistent models; financialization and Marxian price and value theory Investigates exploitation theory; trade theory; the role of expectations and ‘animal spirits’ on macroeconomic performance as well as empirical research in Marxian economics
Histories of Leisure
In the wake of the American and French revolutions, European culture saw the evolution of a new leisure regime never previously enjoyed. Now we speak of modern leisure societies, but the history of leisure, its experiences and expectations, its scope and variability, still remains largely a matter of conjecture. One message that has emerged from a multiplicity of disciplines is that research on leisure and consumption opens up a hitherto untapped mine of information on the broader issues of politics, society, culture and economics. How have leisure regimes in Europe evolved since the eighteenth century? Why has leisure culture crystallized around particular practices, sites and objects? Abov...
“The” Ottoman Crimean War
This book analyzes the Crimean War from the Ottoman perspective based mainly on Ottoman and Russian primary sources, and includes an assessment of the War s impact on the Ottoman state and Ottoman society.
The Anti-museum
Since the early 1960s, artists have sealed off spaces in galleries and museums as a radical artistic gesture. These uncompromising works confront the viewer to a closed exhibition space, encouraging instead a physical, sensitive, or conceptual experience of each. These exhibitions are now re-explored at Fri Art. One after the other, they give structure to a retrospective that is written in time, as each work will successively close the exhibiton space, between August 6 and November 19, 2016. The retrospective's last day will be marked by the re-opening of the exhibition space. Festivities will include the launch of an important multidisciplinary, historical, and prospective anthology dedicated to radical artistic engagement: 'The Anti-Museum.' Exhibition: Fri Art - Centre d'art de Fribourg / Kunsthalle Freiburg, Switzerland (05.08-19.11.2016).
