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Health Communication Message Design
"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.
Don't Tell the Boss!
After a major disaster, when investigators are piecing together the story of what happened, a striking fact often emerges: before disaster struck, some people in the organization involved were aware of dangerous conditions that had the potential to escalate to a critical level. But for a variety of reasons, this crucial information did not reach decision-makers. So, the organization moved ever closer to catastrophe, effectively unaware of the possible threat—despite the fact that some of its employees could see it coming. What is the problem with communication about risk in an organization, and why does this problem exist? What stops people in organizations or project teams from freely rep...
Reputation Analytics
"An analytical approach to corporate reputations from its leading scholar. Public perception, especially in the time of social media, is a core determinant of any organization's success and longevity. It is also fickle: organizations can fall astray of public approval through crisis, mismanagement, or sudden shifts in the public sensibility. In Reputation Analytics, Daniel Diermeier offers the first scientific framework for understanding and managing the vagaries of corporate reputation and public opinion. Drawing on a political scientist's understanding of the formation and dynamics of public opinion, Diermeier infuses his approach with lessons from game theory, psychology, and text analytics to produce a rigorous, altogether original approach that will have immediate application in both scholarship and practice. A milestone work from one of social science's most eminent scholars, Reputation Analytics ushers a new and advanced understanding on a topic that has long eluded such treatment-and an essential work for readers across industry and academics"--
The Handbook of Crisis Communication
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication
Health and the Media
Analyzing the relationship between medicine and the media from different perspectives, these new essays fill a gap in this emerging field, providing new information on approaches to health communication and important reevaluations of health literacy theories. The contributors discuss ideas and methodologies across a range of topics, including multifaceted health communication, media coverage of maternal health, the rhetoric of diagnosis in autoimmune illness, media representation of the sick in data-driven healthcare, and health news coverage in print media.
The Dynamics of Persuasion
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
Strategic Science Communication
This guidebook is essential reading for all professionals in the field.
Sites of Modernity—Places of Risk
“Places of risk” and “sites of modernity” refer not merely to physical locations, but also objects and institutions that stand at the center of contemporary debates on security and risk. These are social and political domains where energy and infrastructure are produced, where domestic security is pursued and maintained, and where citizens encounter the state in its punitive or monitory roles. Taking a wide view of the period from the 1970s to today, this volume brings together innovative, interdisciplinary case studies of sites of modernity that promise to provide security and safety, yet at the same time are deemed responsible for creating new risks. With a particular contemporary interest in the technocratic changes of security and risk control the contributors to Sites of Modernity — Places of Risk position the 1970s as a turning point in the path from industrial to post-industrial modernity.
Fundamentals of Public Communication Campaigns
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood cele...
