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Obsessive-compulsive and Related Disorders
The second edition of this successful pocketbook has been updated to include new developments in the diagnosis and management of patients with obsessive-compulsive and related disorders. The revised text also summarizes the implications of the publication of DSM-5 on clinical practice.
Geomatics and Geospatial Technologies
This volume constitutes selected papers presented at the 24th Italian Conference on Geomatics and Geospatial Technologies, ASITA 2021, held as five sessions takind place between 1 and 23 July, 2021. Due to the COVID-19 pandemic the conference was held online. The 28 papers were thoroughly reviewed and selected from 139 submissions. They are organized in topical sections on remote sensing applications; geomatics and natural hazards; geomatics for cultural heritage and natural resources; sensors performance and data processing; geomatics and land management.
Understanding Global Cultures
"This is a significant book... for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture... This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection." -Thunderbird International Business Review (2002) In Understanding Global Cultures, Fourth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of indivi...
Analysis of Consumers Response on Branded Flash Mobs
This book is a comparative case study insights, aimed to explore the applicability of branded flash mobs as a potential new marketing strategy for events and understand whether it is an effective innovative tool of marketing promotion. Branded flash mobs have distinguished themselves as a popular form of viral marketing but there are still some questions that must be answered: which driving forces and emotions are on the heels of branded flash mobs audience? How they are currently impacting consumers response and experience? Are they an efficient innovative vehicle of marketing promotion?The author has therefore deployed a discourse analysis of YouTube comments on three branded flash mobs, showing that consumers perceive them clearly as commercials and efficient tools of marketing, identifying the brands, expressing both appreciation and aversion toward the brand and the ad. The study wants to extent the body of research on branded flash mob events as a new potential marketing opportunity as to drive consumers purchase and increase brand equity and promoting relationship between the firm and consumers.
Understanding Global Cultures
In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.
Sauna Studies
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Bologna senza vie di mezzo
Bologna come non l'avete mai vista. Cioè senza tinte intermedie, proprio come vuole la nuova collana della Pendragon "Senza vie di mezzo". Esaminata e rivoltata come un calzino in tutti i suoi aspetti positivi e non, per dar vita a un libro arguto, utile e divertente. 65 "sì" e 65 "no" che indicano luoghi, tendenze, negozi, ristoranti, spettacoli, locali, eventi e personaggi che possiamo frequentare o conoscere in giro. Una collezione di nomi e indirizzi per evitare di imbatterci negli aspetti più noti e scontati di una città che invece riserva mille sorprese. Un libro destinato a far discutere, stupire e divertire!
