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Englisch ist aus der Berufswelt nicht wegzudenken. Das kompakte Buch hilft dabei, sich optimal auf die Herausforderungen des beruflichen Alltags vorzubereiten. Es vermittelt prägnant das notwendige sprachliche Know-how für den Berufseinstieg – mit Beispieldialogen, Wortschatzlisten und Übungen. Konkret behandelt es u.a. das Knüpfen von Kontakten, Telefonate, E-Mails, Bewerbungsschreiben, das Moderieren von Meetings sowie das Verhandeln und Präsentieren in englischer Sprache. Interkulturelle Tipps, die die Kommunikation im Vereinigten Königreich, den USA und dem Rest der Welt auf Englisch erleichtern, runden das Buch ab.
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Theory Groups in the Study of Language in North America provides a detailed social history of traditions and "revolutionary" challenges to traditions within North American linguistics, especially within 20th-century anthropological linguistics. After showing substantial differences between Bloomfield's and neo-Bloomfieldian theorizing, Murray shows that early transformational-generative work on syntax grew out of neo-Bloomfieldian structuralism, and was promoted by neo-Bloomfieldian gatekeepers, in particular longtime Language editor Bernard Bloch. The central case studies of the book contrast the (increasingly) "revolutionary rhetoric" of transformational-generative grammarians with rhetorics of continuity emitted by two linguistic anthropology groupings that began simultaneously with TGG in the late-1950s, the ethnography of communication and ethnoscience.
This book discusses how scholars in the west have conceived that human languages share important properties, and how westerners have understood the nature of second or foreign language learning.
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A great many of the papers in this volume were first read at the Annual Meeting of the German Association of Applied Linguistics (GAL) which took place at Heidelberg University from 1 - 3 October 1987. Dr. Jung - he is Head of the Educational Technology Section of GAL and Convenor of CETaLL, AILA's Scientific Commission on Educational Technology and Language Learning - took the opportunity to enlarge this basic stock by inviting internationally recognized scholars to contribute articles on topics which were not or only sparingly represented at the GAL meeting. With reports on the situation of CALL in more than 10 countries around the world, a comprehensive glossary of terms and articles on hard- and software in both research and practice the result comes very close to a CALL Handbook.
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