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Gestão Educacional
A obra trata da Gestão Educacional a partir da pesquisa intervenção, tendo três contextos inspiradores: a Educação Básica, a Educação Superior e o ambiente corporativo que integra o Sistema S. É um recorte dos trabalhos desenvolvidos por educadores-gestores-pesquisadores, no período de 2018 a 2022, como comemoração dos dez anos do MPGE.
Medicinal Plants and Fungi: Recent Advances in Research and Development
This book highlights the latest international research on different aspects of medicinal plants and fungi. Studies over the last decade have demonstrated that bioactive compounds isolated from medicinal fungi have promising antitumor, cardiovascular, immunomodulatory, anti-allergic, anti-diabetic, and hepatoprotective properties. In the light of these studies, the book includes chapters (mostly review articles) by eminent researchers from twelve countries across the globe working in different disciplines of medicinal plants and fungi. It discusses topics such as the prevention of major neurodegenerative and neurotoxic mechanisms by Centella asiatica; the medicinal properties and therapeutic ...
Marketing Semiotics
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the ...
The Corporate Brand
Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products. In The Corporate Brand, Nicholas Ind argues strongly for a new focus on corporate brand development. Ind argues that organizations must use all forms of communication, including performance of specific products, employees' services, and advertising, to build effective interactive relationships with their customers. The Corporate Brand elucidates the methods used by successful corporate brands to build and maintain both "corporate identity" and reputation.
Innovations in Cognitive Behavioral Therapy
Innovations in Cognitive Behavioral Therapy provides clinicians with a powerful arsenal of contemporary, creative, and innovative strategic interventions for use in cognitive behavioral therapy (CBT). This book goes well beyond standard CBT texts by highlighting new developments in the field and advancing a new definition of CBT that reflects the field’s evolution. Throughout these pages, clinicians will find empirical research to back up recommended strategies and discussion of ways to translate this research into their clinical practice. Readers can also turn to the book’s website for valuable handouts, worksheets, and other downloadable tools.
City of God
The searing novel on which the internationally acclaimed hit film was based. “A Scarface-like urban epic . . . punctuated with lyricism and longing” (Publishers Weekly). City of God is a gritty, gorgeous tour de force from one of Brazil’s most notorious slums. Cidade de Deus: a place where the streets are awash with narcotics, where violence can erupt at any moment over drugs, money, and love—but also a place where the samba beat rocks till dawn, where the women are the most beautiful on earth, and where one young man wants to escape his background and become a photographer. When City of God erupted on screens worldwide, it became one of the most critically and commercially successfu...
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The Idea of Communism
Do not be afraid, join us, come back! You've had your anti-communist fun, and you are pardoned for it-time to get serious once again!-Slavoj Zizek Responding to Alain Badiou's 'communist hypothesis', the leading political philosophers of the Left convened in London in 2009 to take part in a landmark conference to discuss the perpetual, persistent notion that, in a truly emancipated society, all things should be owned in common. This volume brings together their discussions on the philosophical and political import of the communist idea, highlighting both its continuing significance and the need to reconfigure the concept within a world marked by havoc and crisis.
