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Polymer Synthesis: Theory and Practice
The first English edition of this book was pubUshed in 1971 with the late Prof. Dr. Werner Kern as coauthor. In 1997, for the preparation of the third edition, Prof. Dr. Helmut Ritter joined the team of authors and in 2001 Prof. Dr. Brigitte Voit and Prof. Dr. Matthias Rehahn complemented this team. The change in authors has not altered the basic concept of this 4th edition: again we were not aimed at compiling a comprehensive collection of recipes. In stead, we attempted to reach a broader description of the general methods and techniques for the synthesis, modification, and characterization of macromo- cules, supplemented by 105 selected and detailed experiments and by sufficient theoretical treatment so that no additional textbook be needed in order to under stand the experiments. In addition to the preparative aspects we have also tried to give the reader an impression of the relation of chemical structure and mor phology of polymers to their properties, as well as of areas of their application.
Equally Wed
By and large, most wedding books in the market are still centered around one bride and one groom. And yet, the advent of full marriage equality in the United States has made a new, polished wedding planning book dedicated to guiding LGBTQ couples both timely and essential. Kirsten Palladino will fill that need with this definitive book to inspire couples everywhere who are seeking a meaningful, personal ceremony and a momentous beginning to legally married life. Equally Wed brings author Palladino's expertise as the founder and editorial director of the world's leading online resource for LGBTQ wedding planning to the page. Palladino walks readers through every step of the notoriously costly...
Traffic Safety Culture
This book provides traffic safety researchers and practitioners with an international and multi-disciplinary compendium of theoretical and methodological concepts relevant to the research and application of Traffic Safety Culture aiming towards a vision of zero traffic fatalities.
Multilingualism in the Graeco-Roman Worlds
Through words and images employed both by individuals and by a range of communities across the Graeco-Roman worlds, this book explores the complexity of multilingual representations of identity. Starting with the advent of literacy in the Mediterranean, it encompasses not just the Greek and Roman empires but also the transformation of the Graeco-Roman world under Islam and within the medieval mind. By treating a range of materials, contexts, languages, and temporal and political boundaries, the contributors consider points of cross-cultural similarity and difference and the changing linguistic landscape of East and West from antiquity into the medieval period. Insights from contemporary multilingualism theory and interdisciplinary perspectives are employed throughout to exploit the material fully.
Knowledge Management and Organizational Learning
Knowledge management (KM) is a set of relatively-new organizational activities that are aimed at improving knowledge, knowledge-related practices, organizational behaviors and decisions and organizational performance. KM focuses on knowledge processes—knowledge creation, acquisition, refinement, storage, transfer, sharing and utilization. These processes support organizational processes involving innovation, individual learning, collective learning and collaborative decision-making. The “intermediate outcomes” of KM are improved organizational behaviors, decisions, products, services, processes and relationships that enable the organization to improve its overall performance. Knowledge Management and Organizational Learning presents some 20 papers organized into five sections covering basic concepts of knowledge management; knowledge management issues; knowledge management applications; measurement and evaluation of knowledge management and organizational learning; and organizational learning.
Language Attrition in Progress
Language acquisition is a human endeavor par excellence. As children, all human beings learn to understand and speak at least one language: their mother tongue. It is a process that seems to take place without any obvious effort. Second language learning, particularly among adults, causes more difficulty. The purpose of this series is to compile a collection of high-quality monographs on language acquisition. The series serves the needs of everyone who wants to know more about the problem of language acquisition in general and/or about language acquisition in specific contexts.
Climate Change and the Nation State
The climate emergency is intensifying, while international responses continue to falter. In Climate Change and the Nation State, Anatol Lieven outlines a revolutionary approach grounded in realist thinking. This involves redefining climate change as an existential threat to nation states - which it is - and mobilizing both national security elites and mass nationalism. He condemns Western militaries for neglecting climate change and instead prioritizing traditional but less serious threats. Lieven reminds us that nationalism is the most important force in motivating people to care about the wellbeing of future generations. The support of nationalism is therefore vital to legitimizing the sac...
Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuas...
