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Deparamo-nos com um mundo cada vez mais globalizado, principalmente no plano tecnológico, econômico e das comunicações, que tem ocasionado grandes mudanças na gestão administrativa das empresas. Estas mudanças repercutam diretamente sobre a importância das pessoas e no estilo de liderança da organização. As empresas, preocupadas e interessadas no perfil do público que pretendem atingir, investem em pesquisas de mercado a fim de obter informações detalhadas dos produtos que estão procurando, forma de atendimento, entre outros requisitos que a geração y está interessada. Afinal trata-se de um público extremamente exigente, sempre atento a novas tecnologias e produtos, pois é movido por inovação, quer sempre estar atualizado adquirindo os últimos lançamentos de produtos com o máximo de recursos e tecnologias. O Livro trata de forma resumida a geração Y em seu estilo de vida, de liderança, geração afetada pelo stress, mercado de trabalho, perfil do consumidor, autoconhecimento e competitividade empresarial
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THE ESOPHAGUS The Esophagus investigates the anatomy, physiology, and pathology of the esophagus. This sixth edition, revised and updated throughout, also explores the diagnosis and treatment of various esophageal conditions. It includes treatment guidelines approved by the two largest gastroenterology societies, the ACG and AGA, as befits a work co-edited by two former presidents of those organizations. Advancements in diagnostics are presented, as are developments in the surgical and drug therapies. Presented in full colour, and boasting an unrivalled team of editors and contributing authors, The Esophagus Sixth Edition will find a home wherever the anatomy, physiology, and pathology of th...
The New York Times bestselling author of Eat to Live and Super Immunity and one of the country’s leading experts on preventive medicine offers a scientifically proven, practical program to prevent and reverse diabetes—without drugs. At last, a breakthrough program to combat the rising diabetes epidemic and help millions of diabetics, as well as those suffering with high blood pressure and heart disease. Joel Fuhrman, M.D. Research director of the Nutritional Research Foundation, shows you how to live a long, healthy, and happy life—disease free. He offers a complete health transformation, starting with a diet with a high nutrient-per-calorie ratio that can be adapted for individual needs. Dr. Fuhrman makes clear that we don’t have to “control” diabetes. Patients can choose to follow better nutritional guidelines that will control it for them, even before they have lost excess weight. The end result is a medical breakthrough—a comprehensive reversal of the disease.
Over 1,600 entries on wines, producers, grapes, and wine regions from around the world.
The most important factor in determining the taste of a wine is the grape variety from which it is made. This unique series looks at each of the major grape varieties and assesses wines made all over the world from that variety. The focus of the series is primarily on flavour and quality. Each volume includes background information on the grape variety and advice on the best way to buy, store and serve the wines made from it. An extensive gazetteer lists the main wines made from the variety in Europe, North and South America, Australia and New Zealand. A special feature of this series is the individual ratings given for quality, price and best recent vintages. Practical, authoritative and ea...