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Perspectives in Communication Studies
This book's aim is to bring together current original works in communication studies and business communication fields. The volume provides an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. The articles range from branding cases to advertising studies and to media education.
Teaching Anatomy
Teaching Anatomy: A Practical Guide is the first book designed to provide highly practical advice to both novice and experienced gross anatomy teachers. The volume provides a theoretical foundation of adult learning and basic anatomy education and includes chapters focusing on specific issues that teachers commonly encounter in the diverse and challenging scenarios in which they teach. The book is designed to allow teachers to adopt a student-centered approach and to be able to give their students an effective and efficient overall learning experience. Teachers of gross anatomy and other basic sciences in undergraduate healthcare programs will find in this unique volume invaluable informatio...
Global Bioethics
The panorama of bioethical problems is different today. Patients travel to Thailand for fast surgery; commercial surrogate mothers in India deliver babies to parents in rich countries; organs, body parts and tissues are trafficked from East to Western Europe; physicians and nurses migrating from Africa to the U.S; thousands of children or patients with malaria, tuberculosis and AIDS are dying each day because they cannot afford effective drugs that are too expensive. Mainstream bioethics as it has developed during the last 50 years in Western countries is evolving into a broader approach that is relevant for people across the world and is focused on new global problems. This book provides an...
The Dragonfly Effect
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks...
The Multiple Intelligences Handbook
Contains suggestions for teaching from a multiple intelligences perspective at the elementary level, including classroom-tested sample lessons, themes, and curricula.
Perinatal Mental Health
The Edinburgh Postnatal Depression Scale (EPDS) is a questionnaire and was designed as a simple means of screening for postnatal depression in health care settings. The scale is now in use around the world and this book is a practical guide to using the scale in clinical practice, its origins and development background. This second edition has been revised and contains much advice based on years of experience. All chapters and references have been updated and the chapters on screening and counselling have been considerably revised, the evidence base on interventions for perinatal depression is provided, plus details of innovative methods such as internet-based therapy. The book includes the ...
Heavenly Clockwork
A reissue with a foreword and supplement, of a modern classic published in 1960. The invention of the mechanical clock was one of the most important turning points in the history of science and technology. This study revealed six centuries of mechanical clockwork preceding the first mechanical escapement clocks of the West of about AD 1300. Detailed and fully illustrated accounts of elaborate Chinese clocks are accompanied by a discussion of the social context of the Chinese inventions and an assessment of their possible transmission to medieval Europe. For this revised edition, Dr Joseph Needham has contributed a new foreword on recent research and perceptions. In a supplement John H. Combridge details a modern reconstruction of Su Sung's timekeeping device, which together with textual studies modifies our understanding of this important early technology.
Why We Nap
J ÜRGEN AscHOFF "Very bad habit! Very bad habit!" Captain Giles to Joseph Conrad who had taken a siesta. -Conrad: The Shadow Line On the Multiplicity of Rest-Activity Cycles: Some Historical and Conceptual Notes According to its title this book tries to answer the profound question of why we nap-and why Captain Giles was wrong in blaming Conrad for having napped. However, in this volume the term nap is not used in the narrower sense of an afternoon siesta; instead, emphasis is placed on the recurrent alternation between states of alertness and drowsiness, i. e. , on rest-activity cycles of high er frequency throughout the 24 hr. In view of this focus, two authors (Stampi, in Chapter I, and ...
Posttraumatic Stress Disorder
For the first time, this book brings together the latest information on the course of PTSD and its development through life. The world's leading experts from the fields of clinical and developmental psychology describe results of their most recent studies, both practical and theoretical, on the occurrence of PTSD in various phases of life, from adolescence to old age. Also discussed in detail are methods of coping with PTSD at different stages of life, including working through and personal growth, both of which are examined in innovative ways.
Reframing Organizational Culture
Offers a study of the interaction between investigation and the subject of inquiry. This title includes a variety of frames as tools that help readers to examine any empirical piece on organizational culture on its own merits - as good research - while at the same time, permit viewing it from other perspectives as well.
