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Taking Aim at Attack Advertising
  • Language: en

Taking Aim at Attack Advertising

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No Holds Barred
  • Language: en
  • Pages: 148

No Holds Barred

This readable and interesting book clarifies the current debate concerning the effect of negative campaigns on the attitudes and actions of the American electorate. KEY TOPICS It simultaneously explores the conditions that promote negative campaigning between candidates, examines how the tone of candidates¿ campaigns influences the media, and investigates how negative campaign environments--created by the candidates and the press--influence citizens¿ beliefs and behaviors. The book pays specific attention to recreating the amount and type of negative campaign information present during campaigns. For anyone interested in American politics--especially the voters.

The Changing Face of Representation
  • Language: en
  • Pages: 255

The Changing Face of Representation

Gender matters in communication, media portrayals, and citizens' attitudes toward senators

Taking Aim at Attack Advertising
  • Language: en

Taking Aim at Attack Advertising

Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.

The Spectacle of U.S. Senate Campaigns
  • Language: en
  • Pages: 293

The Spectacle of U.S. Senate Campaigns

This book offers a bold, comprehensive look at how campaigns actually work, from the framing of issues to media coverage to voters' decisions. In so doing, it challenges the common wisdom that campaigns are a noisy, symbolic aspect of electoral politics, in which the outcomes are determined mainly by economic variables or presidential popularity. Campaigns, the authors argue, do matter in the political process. Examining contested U.S. Senate races between 1988 and 1992, Kim Kahn and Patrick Kenney explore the details of the candidates' strategies and messages, the content, tone, and bias of the media coverage, and the attitudes and behaviors of potential voters. Kahn and Kenney discover tha...

The Political Consequences of Being a Woman
  • Language: en
  • Pages: 212

The Political Consequences of Being a Woman

The Political Consequences of Being a Woman explores how women's perceived liabilities and capabilities make or, more often, break their campaigns.

Choices in a Chaotic Campaign
  • Language: en

Choices in a Chaotic Campaign

In Choices in a Chaotic Campaign, Kim Fridkin and Patrick Kenney explore the dynamic nature of citizens' beliefs and behaviors in response to the historic 2020 presidential campaign. In today's political environment where citizens can effortlessly gather information, it is important to move beyond standard political characteristics and consider the impact of pre-existing psychological predispositions. Fridkin and Kenney argue these predispositions influence assessments of campaign events and issues, and ultimately alter citizens' voting decisions. The book relies on data from an original three-wave panel study of over 4,000 people interviewed in September, October, and immediately after Election Day in November 2020. The timing of the surveys provides the analytical leverage to explore how views of the campaign alter citizens' impressions of the candidates. The book demonstrates that expanding the relevant citizen characteristics to include psychological predispositions increases our ability to understand how campaigns influence voters' decisions at the ballot box.

Choices in a Chaotic Campaign
  • Language: en
  • Pages: 279

Choices in a Chaotic Campaign

In Choices in a Chaotic Campaign, Kim Fridkin and Patrick Kenney explore the dynamic nature of citizens' beliefs and behaviors in response to the historic 2020 presidential campaign. In today's political environment where citizens can effortlessly gather information, it is important to move beyond standard political characteristics and consider the impact of pre-existing psychological predispositions. Fridkin and Kenney argue these predispositions influence assessments of campaign events and issues, and ultimately alter citizens' voting decisions. The book relies on data from an original three-wave panel study of over 4,000 people interviewed in September, October, and immediately after Election Day in November 2020. The timing of the surveys provides the analytical leverage to explore how views of the campaign alter citizens' impressions of the candidates. The book demonstrates that expanding the relevant citizen characteristics to include psychological predispositions increases our ability to understand how campaigns influence voters' decisions at the ballot box.

The Outrage Industry
  • Language: en
  • Pages: 286

The Outrage Industry

In early 2012, conservative radio host Rush Limbaugh claimed that Sandra Fluke, a Georgetown University law student who advocated for insurance coverage of contraceptives, "wants to be paid to have sex." Over the next few days, Limbaugh attacked Fluke personally, often in crude terms, while a powerful backlash grew, led by organizations such as the National Organization for Women. But perhaps what was most notable about the incident was that it wasn't unusual. From Limbaugh's venomous attacks on Fluke to liberal radio host Mike Malloy's suggestion that Bill O'Reilly "drink a vat of poison... and choke to death," over-the-top discourse in today's political opinion media is pervasive. Anyone w...

New Directions in Media and Politics
  • Language: en
  • Pages: 567

New Directions in Media and Politics

  • Type: Book
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  • Published: 2018-10-09
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  • Publisher: Routledge

It would be difficult to find a more interesting topic than the relationship between the news media and politics, especially given that Americans are now living in the "Twitter presidency" of Donald Trump. Academic research in the area of media and politics is rapidly breaking new ground to keep pace with prolific media developments and societal changes. This innovative, up-to-date text moves beyond rudimentary concepts and definitions to consider exciting research as well as practical applications that address monumental changes in media systems in the US and the world. This carefully crafted volume explores key questions posed by academics and practitioners alike, exposing students to rigo...