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The New Principles of Management
The New Principles of Management is a textbook meant for European students. Developed basing mainly on international cases, it addresses the needs of globalized companies better than US-centric textbooks. It also covers the topics most relevant for modern 21st century organizations, rather than their historic developments.
THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING
The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.
OECD Skills Studies Supporting Entrepreneurship and Innovation in Higher Education in Poland
This report presents evidence-based analysis on Poland’s higher education transformation process towards an innovative, interconnected and multidisciplinary entrepreneurial system, designed to empower its students and staff to demonstrate enterprise, innovation and creativity in teaching ...
The Regulation of E-cigarettes
Combining the insights of leading legal scholars and public health experts, this unique book analyses the various legal problems that are emerging at different levels of governance (international, European and national) in the context of the regulation of e-cigarettes. The expert authors assess in depth the possible application of the precautionary and harm reduction principles in this area, examine the legal constraints imposed on states by international and European rules, as well as the regulatory approaches currently in place in selected national jurisdictions.
Organizing Entrepreneurial Judgment
Entrepreneurship, long neglected by economists and management scholars, has made a dramatic comeback in the last two decades, not only among academic economists and management scholars, but also among policymakers, educators and practitioners. Likewise, the economic theory of the firm, building on Ronald Coase's (1937) seminal analysis, has become an increasingly important field in economics and management. Despite this resurgence, there is still little connection between the entrepreneurship literature and the literature on the firm, both in academia and in management practice. This book fills this gap by proposing and developing an entrepreneurial theory of the firm that focuses on the connections between entrepreneurship and management. Drawing on insights from Austrian economics, it describes entrepreneurship as judgmental decision made under uncertainty, showing how judgment is the driving force of the market economy and the key to understanding firm performance and organization.
Organizational Communication and Management
Polish and American scholars, with contributions from Western Europe, Japan, and Africa, discuss issues of the communication and management demands on companies faced with dealing in a global economy. The main topics of the 14 papers, from a June 1990 conference near Plock, Poland, are the economic
The New Principles of Management
The New Principles of Management is a textbook meant for European students. Developed basing mainly on international cases, it addresses the needs of globalized companies better than US-centric textbooks. It also covers the topics most relevant for modern 21st century organizations, rather than their historic developments.
Europe's Growth Champion
What makes countries rich? What makes countries poor? Europe's Growth Champion: Insights from the Economic Rise of Poland seeks to answer these questions, and many more, through a study of one of the biggest, and least heard about, economic success stories. Over the last twenty-five years Poland has transitioned from a perennially backward, poor, and peripheral country to unexpectedly join the ranks of the world's high income countries. Europe's Growth Champion is about the lessons learned from Poland's remarkable experience, the conditions that keep countries poor, and the challenges that countries need to face in order to grow. It defines a new growth model that Poland and its Eastern Euro...
Handbook of Research on Knowledge-Intensive Organizations
Provides an international collection of studies on knowledge-intensive organizations with insight into organizational realities as varied as universities, consulting agencies, corporations, and high-tech start-ups.
Report on Management
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