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Virtual Museums - A Plea
Digital technologies have opened up new possibilities for the cultural sector. Many museums are represented on the internet with various materials. Augmented reality and virtual reality offer immersion experiences even for existing museums. However, for many topics there are no museums and exhibitions. The author group "Virtual Museums Forum" is now presenting a contribution to the discussion that focuses on museums in the metaverse. It aims to promote conceptual considerations for implementing virtual museums. This raises two fundamental questions: "What is a virtual museum?" and "For which topics or constellations can a virtual museum be particularly suitable?" This book provides a pragmat...
Virtuelle Museen - Ein Plädoyer
Digitale Technologien haben auch dem Kultursektor neue Möglichkeiten eröffnet. Viele Museen sind im Internet mit unterschiedlichem Material vertreten. Augmented Reality und Virtual Reality bieten auch in bestehenden Museen Immersionserlebnisse. Aber für viele Themen gibt es keine Museen und Ausstellungen. Die Autorengruppe "Forum Virtuelle Museen" legt nun einen Diskussionsbeitrag vor, der Museen im Metaversum thematisiert und konzeptionelle, vielleicht auch schon umsetzbare Entwürfe zu virtuellen Museen fördern soll. Dabei entstehen zwei Basisfragen: "Was ist ein virtuelles Museum?" und "Für welche Themen oder Konstellationen kann ein virtuelles Museum besonders geeignet sein?". Die v...
Marketing für Kunst und Kultur
Im Wettbewerb um Publikum, Aufmerksamkeit und Förderung profitieren Kultureinrichtungen aller Art vom konsequenten Einsatz moderner Marketinginstrumente. Deren Schwerpunkte sind Positionierungsentscheidungen im Wettbewerb, Management der Beziehungen zum Publikum und anderen Stakeholdern sowie Nutzung der digitalen Chancen. Allerdings müssen Besonderheiten der Kultur- und Kreativwirtschaft im Hinblick auf Wertschöpfung, Marktstruktur, Zielsetzungen und wirtschaftliche Orientierung berücksichtigt werden; dann lassen sich Marktforschung, insbesondere Publikumsforschung, und Kundenanalyse, Marketing-Strategien und -Instrumente zielführend und im Wortsinne gewinnbringend einsetzen. Fallbeispiele, die "Best Practices" und Verbesserungschancen aufzeigen, sowie das erweiterte Marketing-Instrumentarium als "Werkzeugkasten" für Konzeptentwicklung und Praxis runden die Darstellung ab. Der nachfolgende 2. Band beschäftigt sich detailliert mit den Marketing-Instrumenten, mit digitalen Angeboten, Branding und den Besonderheiten der Kunstmärkte.
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Prostate Cancer
The present textbook highlights many of the exciting discoveries made in the diagnosis and treatment of prostate cancer over the past decade. International thought leaders have contributed to this effort providing a comprehensive and state-of-the art review of the signaling pathways and genetic alterations essential in prostate cancer. This work provides an essential resource for healthcare professionals and scientists dedicated to this field. This textbook is dedicated to the efforts and advances made by our scientific community, realizing we have much to learn in striving to some day in the not too distant future cure this disease particularly among those with an aggressive tumor biology.
Microwave Indices from Active and Passive Sensors for Remote Sensing Applications
Past research has comprehensively assessed the capabilities of satellite sensors operating at microwave frequencies, both active (SAR, scatterometers) and passive (radiometers), for the remote sensing of Earth’s surface. Besides brightness temperature and backscattering coefficient, microwave indices, defined as a combination of data collected at different frequencies and polarizations, revealed a good sensitivity to hydrological cycle parameters such as surface soil moisture, vegetation water content, and snow depth and its water equivalent. The differences between microwave backscattering and emission at more frequencies and polarizations have been well established in relation to these parameters, enabling operational retrieval algorithms based on microwave indices to be developed. This Special Issue aims at providing an overview of microwave signal capabilities in estimating the main land parameters of the hydrological cycle, e.g., soil moisture, vegetation water content, and snow water equivalent, on both local and global scales, with a particular focus on the applications of microwave indices.
Virtual Museums - A Plea
Digital technologies have opened up new possibilities for the cultural sector. Many museums are represented on the internet with various materials. Augmented reality and virtual reality offer immersion experiences even for existing museums. However, for many topics there are no museums and exhibitions. The author group "Virtual Museums Forum" is now presenting a contribution to the discussion that focuses on museums in the metaverse. It aims to promote conceptual considerations for implementing virtual museums. This raises two fundamental questions: "What is a virtual museum?" and "For which topics or constellations can a virtual museum be particularly suitable?" This book provides a pragmat...
