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Internationally known photo consultant and owner of Burns Auto Parts--Consultants, Leslie shares her best thoughts on marketing for the commercial photographer. This book covers everything from cold calls to websites and social marketing and much more.
This professionals' guide to the world of photography covers thousands of up-to-date market listings providing insider information for magazines, book publishers, stock agencies, advertising firms, businesses, newspapers and galleries.
Practical, real-world advice for commercial photographers At last, a down-to-earth, no-nonsense guide that provides guidance and tools for all levels of photographers–from those just starting out to those who want to move to the next level. Turn to this book for ready-to-use guidance on navigating the ins and outs of the industry, including: • Establishing a recognizable style that is all your own • Creating a website and portfolio, including costs, selecting images, and working with a designer • Building, buying, and using contact lists and databases; creating e-mail blasts and printed promotions; and person-to-person meetings with buyers • Estimating, bidding, and negotiating you...
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Food Styling is the first serious book on the subject of food styling for specific media: editorial, advertorial, public relations, marketing, advertising, packaging, and television and film production. It focuses on the development of skills and the techniques and equipment required to help chefs improve presentations and simply better market a product.
This Open access book offers updated and revised information on vessel health and preservation (VHP), a model concept first published in poster form in 2008 and in JVA in 2012, which has received a great deal of attention, especially in the US, UK and Australia. The book presents a model and a new way of thinking applied to vascular access and administration of intravenous treatment, and shows how establishing and maintaining a route of access to the bloodstream is essential for patients in acute care today. Until now, little thought has been given to an intentional process to guide selection, insertion and management of vascular access devices (VADs) and by default actions are based on cris...
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