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Mythic Thinking in Twentieth-Century Britain
A variety of thinkers used the concept of myth to articulate their anxieties about modernity. By telling the story of mythic thinking in Britain from its origins in Victorian social anthropology to its postwar cultural mainstreaming, this book reveals a yearning for transcendence in an age long assumed to be disenchanted.
On Conditionals in the Greek Pentateuch
The book examines conditionals in the Greek Pentateuch from the point of view of the study of translation syntax. It takes seriously into account the double character of Septuagintal Greek, both as a translation from Hebrew and as vernacular Greek. Methodologically, the underlying Hebrew is taken as the point of departure in close comparison with the resultant translation, with the purpose of examining major features in the translators? handling of this complex construction. These include the rendering of verbal and non-verbal forms in the protasis and apodosis, the question of sense-division between the two constituent clauses, the influence of genre or discourse type and interference from ...
Global Marketing and Advertising
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Global Marketing and Advertising
The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
David Sterenberg
None
Other Voices
This volume highlights the diversity and complexity of cultural dialogue between Russia and Western Europe since the end of the eighteenth century. Part one contains contributions which focus on how these cultures have viewed each other. There are chapters on the myth of Dumas père in Russia, the Russian travelogues of Henry Lansdell, Konstantin Leont’ev’s views on Great Britain and France, and the Russian Symbolists’ construction of a mythical European past. Authors in the second part compare the account of the year 1793 in novels by Hugo, Dickens and Dostoevsky, and the representation of female beauty by Bunin and Proust. Part three looks at ways in which these different cultures ha...
Current Concepts in Forensic Entomology
Forensic Entomology deals with the use of insects and other arthropods in medico legal investigations. We are sure that many people know this or a similar definition, maybe even already read a scientific or popular book dealing with this topic. So, do we really need another book on Forensic Entomology? The answer is 13, 29, 31, 38, and 61. These are not some golden bingo numbers, but an excerpt of the increasing amount of annual publications in the current decade dealing with Forensic Entomology. Comparing them with 89 articles which were published d- ing the 1990s it illustrates the growing interest in this very special intersection of Forensic Science and Entomology and clearly underlines ...
Human and Mediated Communication around the World
This book is unique in the sense that it offers a comprehensive review and analysis of human communication and mediated communication around the world. This is one of the first attempts to do so in a systematic, comprehensive way. It challenges the assumption that Western theories of human communication and mass communication have universal applicability. It surveys the applicability of mass communication theories to other than Western cultures. The book explains the influence of culture on all forms of communication behavior, be it personal, mediated or mass communication. It presents communication theories from around the world, incorporating a vast body of literature from Europe, Asia, Africa and Latin America. This updated information on important international perspectives that includes both interpersonal and mediated communication is presently not readily available in other sources. The book offers an integrated approach to understanding the working of electronic means of communication that are hybrid media combining human and mediated communication. These new media that are often presented as universal are even more culture-bound than the traditional media.
THE HUMAN SKELETON IN FORENSIC MEDICINE
This classic in forensic anthropology has been thoroughly updated and greatly expanded for the new Third Edition. The result presents the state of the medicolegal art of investigating human skeletal remains. The third edition follows more than 25 years after the second edition. During this time, considerable changes occurred in the field and Forensic Anthropology became a distinct specialty in its own right. Included in the book are detailed discussions on crime scene investigation, including excavation techniques, time interval since death, human or animal remains, mass graves, and preparation of remains. Existing chapters, all dramatically revised, bring readers in line with the current co...
Comprehensive Medicinal Chemistry II
The first edition of Comprehensive Medicinal Chemistry was published in 1990 and was very well received. Comprehensive Medicinal Chemistry II is much more than a simple updating of the contents of the first edition. Completely revised and expanded, this new edition has been refocused to reflect the significant developments and changes over the past decade in genomics, proteomics, bioinformatics, combinatorial chemistry, high-throughput screening and pharmacology, and more. The content comprises the most up-to-date, authoritative and comprehensive reference text on contemporary medicinal chemistry and drug research, covering major therapeutic classes and targets, research strategy and organis...
