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Selling Places
Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
City Branding
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Human Rights: Promotion And Protection
The Topic Of Human Rights Has Become So Important In The Contemporary World That Almost Every Government, Irrespective Of Its Political And Ideological Philosophies, Places Topmost Priority To The Protection And Promotion Of Human Rights In Its Agenda Of Action Plans.The Present Study Analyses The Concept Of Human Rights, Traces Its Genesis, Discusses Its Evolutionary Process In The Global Perspective And The Indian Context, Permeation Of The Human Rights Philosophy In The Indian Legal System. Provisions Of The Indian Constitution Which Deal With Different Aspects Of Human Rights Philosophy Have Been Highlighted. Mention Has Also Been Made Of Some Of The Important Legislations Enacted By The Indian Parliament Which Seek To Protect And Promote, Human Rights. The Role Of The Indian Judiciary In Developing Human Rights Jurisprudence Has Been Examined. A Critical Study Of The Protection Of Human Rights Act, 1993 Has Been Made With A View To Point Out The Defects And Drawbacks In Its.
Marketing in the Public Sector
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Marketing Places Europe
Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.
The Importance of Fathers
Judith Trowell and Alicia Etchegoyen, along with an array of renowned contributors, consider the importance of fathers in various situations.
Dictionary of Marketing Communications
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Hitler's Scientists
In a rich and fascinating history John Cornwell tells the epic story of Germany's scientists from the First World War to the collapse of Hitler's Reich. He shows how Germany became the world's Mecca for inventive genius, taking the lion's share of Nobel awards, before Hitler's regime hijacked science for wars of conquest and genocidal racism. Cornwell gives a dramatic account of the wide ranging Nazi research projects, from rockets to nuclear weapons; the pursuit of advanced technology for irrational ends, concluding with with penetrating relevance for today: the inherent dangers of science without conscience.
Training to Imagine
Creating innovative products and game-changing processes, and adapting to new cultures and communication styles, have all become imperative for business survival. Today’s business leaders, from Fortune 500 companies on down, have discovered the value of improvisational theatre techniques to develop creativity and collaboration skills they need.Since publication of its seminal first edition, the principles and techniques pioneered in Training to Imagine have been widely adopted by organizations around the world, and have given rise to the field of Applied Improvisation. This new edition builds on the characteristics that made it the most comprehensive and most easy-to-apply resource for usi...
