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"Kauf mich!"-Kommunikation
"Kauf mich!"-Kommunikation ist und bleibt Trend. Dieses große So-geht's-Buch® zeigt, wie man Kunden und Interessenten wirklich zur Reaktion führt – online und am Point of Sale. Herausgeber Stefan Gottschling hat 21 ausgewiesene Experten aus Wissenschaft und Praxis mobilisiert, die sagen, wie's geht und wohin der Trend führt: 200 ganz konkrete Tipps und 100 größte Fehler verraten, wie Verkauf heute wirklich funktioniert.
Mental Convenience bei Produktlinien
Um der Problematik der zunehmenden Belastung der Konsumenten durch die Vielzahl an Informationen gerecht zu werden, und um sich in der Fülle der Angebote von anderen Marken und Produkten im Regal abzuheben, ist es für die Unternehmen von großer Bedeutung, eine kognitiv entlastende Produktwahl zu ermöglichen. Olga Spomer untersucht die Wirkung des Klarheitsgrades, der Menge und der Differenzierung von Informationen auf Verpackungen von Linienprodukten und sie präsentiert Aussagen zur Gestaltung einer kognitiv entlastenden Informationsdarbietung bei Produktlinien der Fast Moving Consumer Goods.
Fats and Associated Compounds
Through this book, the Editors have compiled the most up to date and well-documented information on many aspects of the development and application of novel dietary patterns related to fatty compounds, with special emphasis on beneficial effects.
Palaeontology
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The Management of International Acquisitions
The authors' research indicates that while considerable convergence is taking place on many dimensions of management practice, distinct national management styles still exist among acquiring companies.
Forests and Food
As population estimates for 2050 reach over 9 billion, issues of food security and nutrition have been dominating academic and policy debates. A total of 805 million people are undernourished worldwide and malnutrition affects nearly every country on the planet. Despite impressive productivity increases, there is growing evidence that conventional agricultural strategies fall short of eliminating global hunger, as well as having long-term ecological consequences. Forests can play an important role in complementing agricultural production to address the Sustainable Development Goals on zero hunger. Forests and trees can be managed to provide better and more nutritionally-balanced diets, great...
Recent Advances in Psychiatry from Psycho-Neuro-Immunology Research: Autoimmunencephalitis, Autoimmune-Encephalopathy, Mild Encephalitis
Growing evidence derived from cerebrospinal fluid (CSF), neuropathological, imaging, genetic, and epidemiological studies link neuroinflammation and immune dysregulation to a subset of individuals with a variety of severe mental disorders (SMDs), including affective and non-affective psychotic disorders. Further, the recent discoveries of neuronal surface antibodies (NSAs) in autoimmune encephalitis (AE) presenting with diverse neuropsychiatric disorders such as psychosis and cognitive decline, among many others, provides further support to the notion that CNS autoimmunity and neuroinflammation can contribute to the neurobiology of psychiatric disturbances. Further, these immune mechanisms m...
