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"Kauf mich!"-Kommunikation
"Kauf mich!"-Kommunikation ist und bleibt Trend. Dieses große So-geht's-Buch® zeigt, wie man Kunden und Interessenten wirklich zur Reaktion führt – online und am Point of Sale. Herausgeber Stefan Gottschling hat 21 ausgewiesene Experten aus Wissenschaft und Praxis mobilisiert, die sagen, wie's geht und wohin der Trend führt: 200 ganz konkrete Tipps und 100 größte Fehler verraten, wie Verkauf heute wirklich funktioniert.
Die Bedeutung der Emotionen beim Besuch von Online-Shops
Emotionen haben großen Einfluss auf das Konsumentenverhalten und die Kaufentscheidungen. Das gilt auch für Online-Shops. Gunnar Mau untersucht folgende Fragenstellungen: Wie nimmt die Gestaltung des Online-Shops Einfluss auf die erlebten Emotionen? Wie hängen Emotionen, Kaufentscheidungen und Verhalten während des Surfprozesses zusammen? Welche Wirkungen haben die während des Besuchs des Online-Shops erlebten Emotionen auf das Ladenimage?
Hamburger Adressbuch
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Early Jewish Writings
New from the Bible and Women Series This collection of essays deals with aspects of women and gender relations in early Judaism (during the Persian, Greek, and Roman empires). Some essays focus on specific writings: the Greek (Septuagint) version of Esther, Judith, Joseph and Aseneth, and the Letter of Jeremiah. Others explore how certain biblical texts are reinterpreted: Eve in the Life of Adam and Eve, the mixing of the sons of God with the daughters of men from Genesis 6:1–4, the Egyptian princess at the birth of Moses, and how Josephus retells biblical stories. The third group of essays explore specific social contexts: Philo's views of women in the Roman empire, the Sectarian Dead Sea Scrolls, and women philosophers of the Therapeutae in Egyptian Alexandria. Features An International team of contributors from Europe and North America A breadth of materials covered, including many lesser-known early Jewish writings Focus is on a gendered perspective and gender specific questions
Christian Charismatic Movements
The New Testament shows the early Church as having both stable institutions and dynamic growth in charismatic ministries. In the twenty-first century, although many historically-determined inessentials have changed, the Church’s structure remains fundamentally the same. This study looks at New Testament ministries (Eph 4:11-12), Baptism in the Holy Spirit, and the history of the gift of tongues from the Acts of the Apostles through to the charismatics of our time, to see how these elements contribute to the fast-paced, global phenomenon we call the “pentecostalization” of modern Christianity. Our research shows that much of what appears to be novel in current ecclesial movements is the fruit of charisms that have been poured out from the beginning. The disciples of Christ are still bringing “out of his treasure what is new and old.”
Enterprise Interoperability
Composed of over 50 papers, "Enterprise Interoperability" ranges from academic research through case studies to industrial and administrative experience of interoperability. The international nature of the authorship continues to broaden. Many of the papers have examples and illustrations calculated to deepen understanding and generate new ideas. This is a concise reference to the state-of-the-art in software interoperability.
Nonmonotonic Reasoning
Nonmonotonic reasoning in its broadest sense is reasoning to conclusions on the basis of incomplete information. Given more information, previously drawn inferences may be retracted. Commonsense reasoning has a nonmonotonic component; it has been argued that almost all commonsense inferences are of this sort. From the end of the 1980s to the present there has been an explosion in research in nonmonotonic reasoning. It is now possible to understand more clearly the properties of the major formalisms from a metatheoretical point of view, the relationships among the formalisms and their connection to independently developed proof methods. The goal of this monograph is to make this understanding more accessible.
Rooms for Manoeuvre
The volume focuses on emerging "rooms for manoeuvre" in the socialist societies of Central and Eastern Europe after the Second World War. Unlike in other works, these areas of activity are not viewed as isolated spheres where citizens could act independently from political and societal constraints. They are rather conceptualized here as geographical, social or institutional spaces whose existence was either outside of political control or more or less intentionally allowed by authorities and other decision-makers. The contributions investigate how East Germans, Poles, Romanians, Slovaks and Czechs coped with the limitations of socialist reality. How did they adopt and successfully adapt given norms to their own specific interests? To what extent were the resulting "rooms for manoeuvre" not only essential aspects of the state socialist system, but even necessary to stabilize it?
Loyalty and Citizenship
Gözde Yazıcı Cörüt unfolds the details of everyday life and represents the local people as active agents – active, moreover, in relation both to the changing nature and effectiveness of the Ottoman state's assertion of territorial authority and also to the differences between policies and practices of the Russian and Ottoman Empires. Overall, she focuses on the end-of-empire border politics and the issue of Ottoman citizenship not only from the perspective of macro-level political developments and central state power but also in terms of the peripheral specificities of administration and the movements and subjecthood choices of people inhabiting the Russo-Ottoman borderland. The author presents a new type of multi-faceted account of borderland development in which ethnoreligious considerations came to inform a somewhat messy production of sovereignty in the context of the modernizing transition between empire and nation-state.
FrC 22.2 Nikostratos II – Theaitetos
This work is part of the Fragmenta Comica series which aims to provide commentaries and translations to all the surviving fragments and testimonia of the comic poets of ancient Greece. This volume offers the first scholarly commentary and sustained study of several late fourth-century BCE poets of the so-called New Comedy – among them Philippides of Athens, a writer and dramatist highly esteemed in antiquity, known especially for his acrimonious clashes with Athenian demagogues and his influential friendship with foreign kings. All fragments are subject to close textual, linguistic and stylistic analysis, and are interpreted against the wider literary, social and historical background of the period. This volume will be a valuable reference work for scholars and students of ancient comedy, as well as anyone interested in ancient literature more generally and the broader historical and cultural contexts in which these texts were written.
