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Handbook of Research on Global Perspectives on International Advertising
International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.
CURRENT STUDIES IN COMMUNICATION SCIENCES- 1
In this book, we have prepared a special selection to create an edited book among the papers presented at the International Communication Symposium “Communication in the Millennium” and the Health Communication Symposium. This year, the 19th of our long-running symposium series, known as “Communication in the Millennium” or “CIM” among communication academics, was held between 12-14 October 2022 at Anadolu University Faculty of Communication Sciences in Eskişehir. The symposium’s e-book, which includes the papers and abstracts presented at the symposium, has also been published on our website. You can access the history of the symposium and all published proceedings at the fol...
Devaluing Public Apologies in the Age of Social Media
In Devaluing Public Apologies in the Age of Social Media, Joshua M. Bentley argues that apologies are losing their meaning in American society as organizations and public figures treat them as strategical tools without considering their ethical implications. As the demand for apologies in the age of social media continues to increase exponentially, Bentley posits, the apologies that are given carry less and less weight to the public. This book examines how controversial figures like Donald Trump and Joe Rogan, as well as brands like Google and Bud Light, have addressed public controversies both effectively and ineffectively, illustrating how social media, polarization, and cancel culture are changing the way apologies are given and received. If apologies are to serve their historical role of resolving conflict peacefully, Bentley argues, they must be placed back into their proper ethical context. This book offers insight on how individuals and organizations can ensure their apologies reflect their authentic values. Scholars of communication, ethics, media studies, political science, and public relations will find it especially useful.
Kişilerarası İletişim Güncel Yaklaşımlar ve Kuramsal Temeller
Marmara Üniversitesi İletişim Fakültesi Halkla ilişkiler Anabilim Dalı Kişilerarası İletişim Öğretim Üyeleri, doktora ve tezli yüksek lisans öğrencileri ve diğer üniversitelerden bilim insanlarının katkıları ile hazırlanmış bu eser, artık 21. yüzyıla damgasını vurmuş olan iletişim çalışmaları içinde önemli bir yer kaplayan kişilerarası iletişim ile ilgili temel kavram ve yaklaşımları ele almaktadır. Multidisipliner çalışma alanı olması vesilesiyle kişilerarası iletişim, toplum içinde yalnızlaşan insanın gündelik ve sosyal olaylarına eleştirel bir gözle bakarken, disiplinlerarası yapısı ile sorunlara çözüm arar. Bu doğrultuda...
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