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Brand Storytelling
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framewor...
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Regulating Content on Social Media
How are users influenced by social media platforms when they generate content, and does this influence affect users’ compliance with copyright laws? These are pressing questions in today’s internet age, and Regulating Content on Social Media answers them by analysing how the behaviours of social media users are regulated from a copyright perspective. Corinne Tan, an internet governance specialist, compares copyright laws on selected social media platforms, namely Facebook, Pinterest, YouTube, Twitter and Wikipedia, with other regulatory factors such as the terms of service and the technological features of each platform. This comparison enables her to explore how each platform affects th...
The Racial Mundane
Winner, Lois P. Rudnick Book Prize presented by the New England American Studies Association Across the twentieth century, national controversies involving Asian Americans have drawn attention to such seemingly unremarkable activities as eating rice, greeting customers, and studying for exams. While public debates about Asian Americans have invoked quotidian practices to support inconsistent claims about racial difference, diverse aesthetic projects have tested these claims by experimenting with the relationships among habit, body, and identity. In The Racial Mundane, Ju Yon Kim argues that the ambiguous relationship between behavioral tendencies and the body has sustained paradoxical charac...
Regulation of Cryptocurrencies and Blockchain Technologies
This second edition further explores the regulatory landscape of cryptocurrency, highlighting the rise of Bitcoin, which is based on blockchain technology, and some of the many types of coins and tokens that emerged thereafter. Although Bitcoin and other cryptocurrencies have made national and international news with their dramatic rise and decline in value, nevertheless the underlying technology is being adopted by both industry and governments, which have noted the benefits of speed, cost efficiency, and protection from hacking. Based on numerous downloaded articles, laws, cases, and other materials, the book discusses the digital transformation, the types of cryptocurrencies, key actors, ...
The Life-Changing Magic of Decluttering: Minimalism for the Modern Age
"The Life-Changing Magic of Decluttering: Minimalism for the Modern Age" is a guidebook for anyone seeking to simplify their life, free themselves from the stress of excess possessions, and live a more intentional and fulfilling existence.By understanding the psychology of clutter and applying practical decluttering strategies, readers will learn to let go of unnecessary possessions and focus on the essential things in life. This can lead to numerous benefits, including increased productivity, reduced stress, and improved relationships.Through this book, you will learn that minimalism is not just about getting rid of things but rather about creating space in your life for the things that truly bring you joy and meaning. By adopting a minimalist mindset, you can free yourself from the pressures of consumerism and live a more intentional, fulfilling life.
Touchstone Level 4 Full Contact
Touchstone, together with Viewpoint, is a six-level English program, based on research from the Cambridge English Corpus. Touchstone Second Edition Full Contact with DVD, Level 4 includes four key components of the Touchstone Second Edition series: Student's Book, Level 4; Workbook, Level 4; Level 4 Video Activity Pages; and Video on DVD.
Global Asian American Popular Cultures
A toolkit for understanding how Asian Americans influence, consume and are reflected by mainstream media. Asian Americans have long been the subject and object of popular culture in the U.S. The rapid circulation of cultural flashpoints—such as the American obsession with K-pop sensations, Bollywood dance moves, and sriracha hot sauce—have opened up new ways of understanding how the categories of “Asian” and “Asian American” are counterbalanced within global popular culture. Located at the crossroads of these global and national expressions, Global Asian American Popular Cultures highlights new approaches to modern culture, with essays that explore everything from music, film, an...
