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Marketing: Copywriting for Social Media
The right words can move your audience to act. But reliably finding those words-and fine-tuning them for posts on different social media platforms-is no easy feat. Instructor and personal branding guru Michaela Alexis understands this struggle. And in this course, she breaks down copywriting tools and strategies that can help you find your brand's voice and unlock social media success. Michaela shares trusty copywriting formulas and shows how buyer personas can help you craft more relevant written content. She explains how to tailor your copy specifically for Facebook, Twitter, Instagram, and LinkedIn. Plus, she introduces tools that can help you keep your content readable and free of errors, while offering tips on continuously improving your posts using feedback and A/B testing.
Marketing on LinkedIn
LinkedIn provides a massive opportunity for you to digitally get in front of the people who may work with you, hire you, or buy from you. In this course, instructor Michaela Alexis presents several organic methods to market your brand on LinkedIn. Michaela explains why you need a wow-worthy profile and what components you will need to build one. She goes over different types of content that you can create and leverage. Michaela covers how to surround yourself with the right people to succeed, how to start conversations with new connections, and more. Michaela shows you how to create a LinkedIn page for your business. She describes how to share relevant content as your brand. Michaela points out that employee advocacy will help you grow your brand presence and LinkedIn page much faster and more effectively than is possible without your team's support. She concludes with how to take your learning to the next level with additional related courses.
Growing Your 476536564 with LinkedIn Pages
LinkedIn Pages offer a powerful way to publicize a 476536564, attract more clients, share industry updates, post job opportunities, and much more. LinkedIn expert Michaela Alexis describes how to create a robust LinkedIn Page that can act as the voice of an organization. Learn how to choose a background image, upload a logo, add hashtags, set up featured groups, and write an effective overview and company description. Plus, explore how to measure page performance with LinkedIn Page analytics.
The Courage of One
There is no better cricket player than Alex Versini. The youngest of seven, he is clearly his parents pride and joy. But all of that is about to change when Alex makes a surprising announcement on his thirteenth birthday: that he is a blossoming young lady who wants to celebrate life as Alexis. Stunned by the revelation, Alexiss parents ask her to leave the house. Helped by her former cricket coach, Alexis soon enrols in boarding school, where its leaders are oblivious of her insecurities, inner-struggles, and hatred of God. A brilliant student, Alexis spends her time coaching her friends, social outcasts, and even the school bully to academic success. As she matures, finds an adoptive famil...
UnBranding
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and...
Stories of Modern Technology Failures and Cognitive Engineering Successes
A woman is operated on while she's awake... A plane runs out of gas while circling an airport for 30 minutes... A passenger liner is mistaken for an enemy fighter and shot down... A company invests in a new system that will cost them money... What do these failure have in common? How can we prevent them from happening again?
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How to get a job quickly on LinkedIn
This revolutionary ebook reveals strategies and techniques for quickly finding a job using LinkedIn. Find out how to highlight your profile, build a powerful network and use the right tools to find the best job opportunities. Learn how to communicate effectively with employers, respond to job ads and perform an effective job search. With the tips and practical examples presented in this guide, you will be well equipped to find the work of your dreams and take the first step towards professional fulfillment. Don't waste more time, download now and start winning your next job!
Cotton in Context
- While cotton was a world-changing good in the early modern period, for producers, merchants, and consumers, it was but one of many different fabrics. This volume explores this dichotomy by contextualizing cotton within its contemporary culture of textiles. In doing, it focuses on a long, under-researched region: the German-speaking world, particularly Switzerland, which transformed into one of the most prolific European regions for the production of printed cottons in the eighteenth century. Sixteen contributions investigate the (globally entangled) history of Indiennes, silk, wool, and embroideries, giving new insights into the manufacturing, marketing, and consumption of textiles between 1500 and 1900.
