Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Profit Brand
Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness," "visibility," "impact," and "image," author Nick Wreden shifts the focus to the bottom line. He offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with profits. Wreden looks at the inefficiencies of traditional branding strategies that stress customer acquisition over customer retention. Customer loyalty, he argues, is the key to delivering profitability. With this in mind, he explores loyalty schemes, the need to own the customer experience, and the means of leveraging allies as brand ambassadors. He covers topics such as segmentation, optimization, pricing, and communication strategies and explores accountability systems such as six sigma, CRM, and scorecards. Citing examples from global brands such as IBM, Disney, Amex and KLM, the book highlights marketing practices both good and bad.
ProfitBrand
Nick Wreden passionately believes that it is time for brand managers, CEOs and CFOs to speak the same language. Brand managers need to lift their heads above the buzz of marketing and advertising jargon and understand the strategic imperatives of business: profitability, accountability and sutainability. As a result of the increasing ineffectiveness of mass-media marketing, CEOs and CFOs are demanding greater accountability and more sustainable results for their marketing investments. ProfitBrand offers a comprehensive metrics-based approach to branding that allows companies to directly link b.
Fusionbranding
FusionBranding: How to Forge Your Brand for the Future by brand futurist Nick Wreden represents a fresh look at branding imperatives, especially for companies selling to other businesses. Core principles of FusionBranding are illustrated with numerous case studies. Each chapter includes a FutureView, which looks at branding in 2005 and beyond, Takeaways, in-depth questions that can help apply FusionBranding principles, and Resources that features books and Web sites about FusionBranding principles.
Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business
"Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business" shows entrepreneurs what they need to know to start a home-based business. Topics covered include: * Business Models And The Home Business * Distribution/Fulfillment of Your Product Or Service * Marketing And Sales * Personal Success Characteristics * Overcoming The Fear Of Starting A Business * Naming Your Business * Zoning And Insurance * Intellectual Capital: Copyrights, Trademarks, And Patents * Limited Liability Companies And S Corporations * Business Expenses And Accounting For Your Home Business * Home-Based Business Taxes (Including Sample Schedule C, Schedule SE, and Estimated Tax Payments) * Seven Home-Based Business Ideas * Fifteen Basic Steps In Starting A Home-Based Business * State Resources For Starting Your Business
Stop Advertising Start Branding
‘A five-star triumph. This has to be SE Asia’s business book of the year.’ Kevin Boland, CEO, OHMM Pte Ltd, Singapore. Traditional advertising doesn’t work any more. Even Samsung, with a marketing budget of US$14 billion a year, is seeing profits plummet and smartphone sales decline sharply. The world has changed, and throwing money at the problem isn’t going to be the answer. For the global giants aiming to dominate SE Asia’s fast-growing markets, this is dreadful news. For the local and regional companies that are fighting to beat off the invaders, the end of the era of mass market advertising offers a wealth of new opportunities. What matters now, above everything, is building...
Marketing Mojo
The marketing landscape your business faces today is competitive, complex and fragmented. Everywhere they turn, consumers are accosted by thousands of marketing messages, they don't trust any of them, and worse, they now have the power to tune them out with innovations like DVR and satellite radio. This book, based on proven marketing techniques derived from case studies and experiences, will help your company to raise its voice and say, "Look at me world. I'm different. I'm better." These techniques are called Marketing Mojo-the ability to inject and harmonize all facets of your company's communications with a highly charged stimulus to maximize the impact of your marketing dollar. Inside, ...
Evidence-Based Leadership, Innovation, and Entrepreneurship in Nursing and Healthcare
Delivers the tools for a new generation of nurse leaders to forge innovative solutions for complex healthcare issues Authored by world-class innovators and leaders in evidence-based healthcare practice, this text delivers proven strategies for incorporating inventive leadership solutions into daily practice. It is the only such resource to include an accompanying skills-building handbook to help readers put key content into real-world practice. The second edition builds on the strengths of the first with six new chapters focusing on emotional intelligence and crucial conversations, leading in a virtual world, budgeting and the art of negotiation, putting leadership competencies into practice...
Profitable Marketing Communications
Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
Balanced Scorecard Step-by-Step for Government and Nonprofit Agencies
The Balanced Scorecard is the leading methodology for implementing performance management systems and improving efficiency. Focusing directly on the public and not-for-profit sectors, this book helps these organizations overcome the unique challenges they face when implementing a Balanced Scorecard. Guides government and nonprofit organizations through the implementation of a performance management system using the Balanced Scorecard. Authors bring a wealth of implementation knowledge and experience to this book, leading to hands-on, practical guidance and tips to that ensure success. Identifies and tackles head-on the serious obstacles unique to the world of government and nonprofits in implementing the balanced scorecard methodology. Includes action plans to walk the reader through specific implementation challenges.
Measuring Marketing
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes otherwise complex topics understandable. Written for marketing professionals accountable for measurable results as well as senior executives who need a firm understanding of marketing’s impact on a business or product line, it clearly explains the metrics that you can use to measure marketing. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics—including significant updates to the online/digital/social area— Measuring Marketing, Third Edition will put you in a better position to excel at this difficult endeavor.
