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Nike: Sportswear and Brand-Building Powerhouse
Nike is one of the most popular sports apparel brands on the market. But before it grew to the worldwide success it is today, the brand started in Oregon with a college track and field coach, a wild idea, and a waffle iron. This title introduces fans to the history of one of the most iconic brands in sports. The title features informative sidebars, exciting photos, a timeline, an important people section, a glossary, and an index. SportsZone is an imprint of Abdo Publishing Company.
Who's Afraid of Niketown?
Nike's urban marketing strategieën en hoe deze de stedelijke omgeving beïnvloeden.
Nike Inc- Complete Analysis
Nike competitor analysis Adidas-Adidas worldwide revenue is around 16 billion US dollar and has the brand valuation of around 7 billion US dollar. Adidas is one of the biggest Nike competitors. The main advantage of this company is its brand value and having a strong subsidiary in Reebok. Reebok- The company has world revenue three billion US dollar and brand valuation of around one billion US dollar. It is a subsidiary company of Adidas which operates independently. The company is mainly famous for its designer footwear for sports. Puma- The company has revenue around 3.4 billion and third Nike competitor which is known for its running shoes and sports apparel.The founder of Puma and Adidas...
Conservation of Time-Based Media Art
Conservation of Time-based Media Art is the first book to take stock of the current practices and conceptual frameworks that define the emerging field of time-based media conservation, which focuses on contemporary artworks that contain video, audio, film, slides or software components. Written and compiled by a diverse group of time-based media practitioners around the world, including conservators, curators, registrars and technicians among others, this volume offers a comprehensive survey of specialized practices that have developed around the collection, preservation and display of time-based media art. Divided into 23 chapters with contributions from 36 authors and 85 additional voices,...
Nike is a Goddess
A collection of thirteen narratives that profile the top female athletes in different sports, including Babe Didrickson Zaharias, Billie Jean King, Jackie Joyner-Kersee and Sheryl Swoopes.
Swoosh
Donated.
Nike Culture
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike′s advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Nike
This text covers how Nike came into being, the entrepreneurs behind the success of the brand, the key facts about the industry, and its impact in the global market.
Digital Transformation in the Sports Apparel Industry. The Case of Nike, Inc.
Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 95%, , language: English, abstract: The global revenue of the sports apparel industry is larger than it has ever been before. Digital transformation has been a driver for the industry, leading to digital innovations within the industry. This has led to the fall of market leaders while creating opportunities for new market entrants by capturing market share through leveraging new technologies. The company Nike has been the market leader in the sports apparel industry for several decades and is known to be a forerunner in innovation. The purpose of this research is to examin...
