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Advertising Transformed
Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Backed by case studies of Effie award winning campaigns from brands such as Evian, Mercedes and IBM, Advertising Transformed provides readers with the insights and expertise to meet the changing requirements of modern advertising and devise exciting campaigns that prove its continuing value.
Nobody Knows You
The biggest hurdle between you and your plans for growth is this: nobody knows you. This is true if you’re a freelancer, an employee, an executive, even a company founder. You may be going all out with your company brand, but you’ve neglected to hone your own. But the first thing your business needs to grow, is you. If you feel like there is way more potential than you are currently leveraging, this book is for you. It is for those wanting to scale their business. For those sitting on a great idea with nowhere to go next. For those experts looking for ways to share the knowledge. For those corporate execs who need to find the next competitive edge. And for those who simply want to find a...
The Road to Malaba
A tale of destiny and identity.Company solicitor of a multinational company but an inept father, Daniel van Dam has made grave mistakes in the education of his children, marriage after marriage. After he has moved to New Zealand,the question of whether we are here with a purpose, or like seeds in the wind, not knowing who we are and where we are going, keeps coming back to him. Sometimes he thinks he is close to finding the answer and then the idea fades away again and with it another illusion. That changes when Daniel van Dam becomes administrator of a Steiner School for poor black children in Kenya.
Compensation of Private Losses
Tort law is one of the core areas of European private law, in particular in the field of business law. However, it often receives less attention than the well-known and widely published developments in the field of European contract law. In order to direct more attention to this important subject, an intensive Round Table discussion on the subject of the evolution of torts in European business law was held. The contributions to this volume reflect the results of the research undertaken by renowned European scholars and practitioners on central aspects such as competition law, company law and intellectual property. Each contribution particularly focuses upon the overarching tendencies and principles within the individual aspect of tort law, thereby directing attention to the future at European level of this essential area of private law. Readership: Lawyers, academics, legal departments, judges, legal professionals concerned with torts in European business law.
The NGO Moment
Offers a fresh interpretation of the social, cultural and ideological foundations that shaped the rapid expansion of the global NGO sector. Kevin O'Sullivan explains how and why NGOs became the primary conduits of popular compassion for the global poor and how this shaped the West's relationship with the post-colonial world.
Place in Modern Jewish Culture and Society
Bringing together contributions from a diverse group of scholars, Volume XXX of Studies in Contemporary Jewry presents a multifaceted view of the subtle and intricate relations between Jews and their relationship to place. The symposium covers Europe, the Middle East, and North America from the 18th century to the 21st.
Adverteerder zkt. reclamebureau
Vind het reclamebureau op maat van uw bedrijf! De magische vonk tussen adverteerder en reclamebureau maakt het verschil in een alsmaar competitievere markt. Maar hoe selecteer je het voor jou magische reclamebureau? Adverteerder zkt. reclamebureau is het enige Nederlandstalige boek over de selectie van een reclamebureau. Het volledige selectieproces komt aan bod: van behoeftebepaling tot remuneratie en contract. Met concrete tips en tools om een duurzame relatie op te bouwen tussen adverteerder en bureau.
The Metasystem
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Dutch birding
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