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III Jornadas Doctorales de la Universidad de Castilla-La Mancha
La divulgación del trabajo de investigación que desarrollan nuestros alumnos de doctorado es uno de los objetivos principales de esta jornada. En estas III Jornadas Doctorales nuestra universidad ha abierto la inscripción al resto de universidades tanto españolas como extranjeras. Hemos de agradecer también, por tanto, la participación de los doctorandos de otras universidades que han presentado sus trabajos de investigación a nuestra comunidad universitaria. Durante el desarrollo de la jornada los asistentes (doctorandos, tutores y directores de tesis, profesores y personal de administración y servicios que gestionan el doctorado) tuvieron ocasión de interaccionar con los alumnos que presentaron su trabajo de investigación en forma de póster, cuya calidad he de calificar de excelente. En reconocimiento a este trabajo se otorgaron dos premios por cada rama de conocimiento. Los premiados asistieron como representantes de nuestra universidad a la celebración de las II Jornadas Doctorales del Grupo 9 que se celebraron en la Universidad de Extremadura (Jarandilla de la Vega, Cáceres) los días 11 y 12 de noviembre de 2013.
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Lovemarks
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in th...
Storyscaping
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how market...
Basque Pelota
This anthropological study considers the sport of Basque pelota and its relationship with Basque history, culture, society, and life
Handbook of Research on Administration, Policy, and Leadership in Higher Education
The creation of a sustainable and accessible higher education systems is a pivotal goal in modern society. Adopting strategic frameworks and innovative techniques allows institutions to achieve this objective. The Handbook of Research on Administration, Policy, and Leadership in Higher Education is an authoritative reference source for the latest scholarly research on contemporary management issues in educational institutions and presents best practices to improve policies and retain effective governance. Addressing the current state of higher education at an international level, this book is ideally designed for academicians, educational administrators, researchers, and professionals.
Evidence-based Teaching
"Evidence Based Teaching presents a coherent, evidence based view of teaching and learning and presents some radical new methods that are known to greatly improve achievement.Evidence Based Teaching will help practically demonstrate how we should teach from the following sources:1. School effectiveness and school improvement research2. Best practice in University teaching3. Best practice in FE teaching4. Effect size studies carried out mainly in schools5. Teaching Thinking skills6. Multiple representations7. Constructivism.Together these strategies, ideas and advice provide us with both general principles for teaching, and very specific methods, all of which can substantially improve teaching and few of which are in common use.This new, revised edition includes a variety of improvements to the text, as well as a fresh new design in line with its companion title, Teaching Today 4th edn."--Publisher's website.
Shattered Pictures of Places and Cities in George Santayana's Autobiography
Shattered Pictures of Places and Cities se adentra por las páginas autobiográficas, filosóficas y narrativas más relevantes de George Santayana discurriendo por sus viajes y geografías físicas en paralelo a sus viajes y geografías morales. Es un intento de ir más allá de la reflexión entorno a los orígenes biográficos del filósofo; de ahí que se recupere una indagación sobre su habitar el lenguaje y el arte. Santayana reconsidera los fundamentos del arte de la memoria clásica en su autobiografía, para formular una nueva propuesta estética donde el arte y la vida se funden y se confunden, estimulándose recíprocamente. Hila una filosofía del viaje y del lugar, donde se privilegia una noción del habitar que ilumina nuestra condición de nómadas -en la vida y en el pensamiento-, y nuestra trágica estable inestabilidad en este mundo.
