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Forza Minardi!
After 20 years of glorious ‘failure’, the best-loved team in Formula One is consigned to the history books, and it deserves one of its own. Minardi had a successful time in Formula Two until the tiny Italian outfit was ready to hit the big time in 1985. It somehow survived in F1’s shark-infested waters as bigger teams (Lotus, Arrows, Tyrrell) were dragged under. They have a truly international fan-base and are the ‘second team’ of most F1 devotees. Minardi is held in such affection as everyone loves the plucky underdog – Minardi’s annual budget would have lasted one month at the other Italian team up the road. Yet, from its plant in Faenza near Bologna, Minardi has produced car...
Marketing Campaign for Barilla
Seminar paper from the year 2000 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: sehr gut, Leeds Metropolitan University, course: Marketing Communication, language: English, abstract: The assignment will deal with the foundation of a campaign for a new product line of Barilla, an Italian company which produces several pasta, sauces, bread and bakery products and distributes them all over the world. The product line “Essere Sapore & Salute” was introduced in 1995 in Italy and was one of the major reasons for the fina ncial success of this year. The author visited the archives of Barilla in their headquarters of Parma (Via Barilla 3- Parma) on...
Porsche Racing Cars
Road & motor vehicles: general interest.
Le Mans 100
"Packed with photography, narrative, and race results, Le Mans 100 is the definitive illustrated centennial history of this iconic motorsport event"--
Food Sustainability and the Media
Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that the media plays in raising awareness, spurring action, and increasing understanding about food security and global sustainability issues. The book addresses the means of leveraging traditional and new media to advance food and sustainability discourse by linking awareness, knowledge, and action. The book links sustainability and food security in media communication to address different topics, including the way climate change is framed by the media, key factors of success and failure in NGOs, public and corporate communication, and climate change denial. Addresses both conceptual and theoretical issues Presents a diversified set of methodological perspectives, theoretical backgrounds and issues Provides a conclusion that ties the content together, exploring the role of the media and food sustainability in Europe and the U.S.
Porsche at Le Mans
Looking back on 70 years of the legendary marque at one of the world's greatest races, Porsche at Le Mans is authoritatively written and packed with photos, history, and results.
The Power of Pasta
The Power of Pasta is a beautifully illustrated four-color book by celebrity chef Bruno Serato. It is part memoir, part cookbook, and, above all, a work of advocacy on behalf of children and families facing poverty and homelessness as the founder of Caterina’s Club that feeds thousands of hungry children every day in Orange County.
Guida Gallo - Guida Gallo
Guida Gallo is a milestone in cookbooks dedicated to rice, a food from the East but now an ambassador of Italian haute cuisine. 101 signature recipes by chefs of the most famous restaurants in the world, to impress your guests with original dishes or simply make a very special course with your own hands. The recipes range from traditional Italian dishes such as "risi e bisi" (rice and peas) or "seafood risotto" to the more imaginative ones, with unusual combinations of fruits, wine, cheese... From a classic "sepia risotto" to a risotto with “Celline” black olives, from a surprising “arancino” (rice ball) with fish sauce and "riso in cagnun" (rice with cheese) to rice with nettle or green apples. Staying at home, enjoy a journey through the pleasures of taste in the top restaurants of the world, from Milan to Tokyo, from Rome to New York, from Piedmont to China, knowing the secrets of world-class chefs. Recipes for every season and every taste, for those who have much time and for those wanting a good meal after a day's work, for food lovers and for those starting out but not wanting to give up taste and quality.
Digitalising Agriculture - Bridging the Gender Gap
Access to digital innovations – from SMS advice services to digital networks that connect women in agribusiness – is enabling women to participate in formal agricultural value chains and improve their livelihoods. SPORE is the quarterly magazine of the Technical Centre for Agricultural and Rural Cooperation (CTA), offering a global perspective on agribusiness and sustainable agriculture. CTA operates under the Cotonou Agreement between the countries of the Africa, Caribbean and Pacific (ACP) group and the European Union and is financed by the EU.
The Advertising Age Encyclopedia of Advertising
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
