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Graphic Design
This is an inventive a well-researched study which explores the production and consumption of graphic design in Europe.
Managing Risk in Construction Projects
Investment in any new project invariably carries risk but the construction industry is subject to more risk and uncertainty than perhaps any other industry. This guide for construction managers, project managers and quantity surveyors as well as for students shows how the risk management process improves decision-making. Managing Risk in Construction Projects offers practical guidance on identifying, assessing and managing risk and provides a sound basis for effective decision-making in conditions of uncertainty. The book focuses on theoretical aspects of risk management but also clarifies procedures for undertaking and utilising decisions. This blend of theory and practice is the real messa...
Fashion Spreads
No Marketing Blurb
Man Appeal
This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly offering up their bodies for the delectation of women - an irony made doubly rich by the fact that these im...
Advertising Menswear
Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Stripping, Sex, and Popular Culture
At the heart of Stripping, Sex, and Popular Culture lies a very personal story, of author Catherine Roach's response to the decision of her life-long best friend to become an exotic dancer. Catherine and Marie grew up together in Canada and moved to the USA to enroll in PhD programs at prestigious universities. For various reasons, Marie left her program and instead chose to work as a stripper. The author, at first troubled and yet fascinated by her friend's decision, follows Marie's journey into the world of stripping as an observer and analyst. She finds that this world raises complex questions about gender, sexuality, fantasy, feminism, and even spirituality. Moving from first hand interviews with dancers and others, the book broadens into a provocative and accessible examination of the current popularity of "striptease culture," with sex-saturated media imagery, thongs gone mainstream, and stripper aerobics at your local gym. Stripping, Sex, and Popular Culture scrutinizes the naked truth of a lucrative industry whose norms are increasingly at the center of contemporary society.
Food Intake in Fish
The intake of food by fishes is an area of study that is of great importance to the applied sciences of fisheries and aquaculture for a number of reasons. For example a thorough knowledge of factors influencing the ingestion of feed can lead to successful manipulation of the rearing environment of cultured fishes, thereby ensuring improved growth performance and feed utilisation, and decreasing the amount of waste (and consequent pollution) per unit of fish produced. This important book, which has arisen out of a European Union COST programme, illustrates how insights into the biological and environmental factors that underlie the feeding responses of fish may be used to address practical is...
Establishing Dress History
'Establishing Dress History' will appeal not only to students and academics bt all those those with an interest in the history of dress and fashion. The title fuses together two areas of current academic interest, dress design and history, and current museum studies approaches.
Project Risk Analysis and Management Guide
The second edition of the Project Risk Analysis and Management Guide maintains the flavour of the original and the qualities that made the first edition so successful. The new edition includes: The latest practices and approaches to risk management in projects; Coverage of project risk in its broadest sense, as well as individual risk events; The use of risk management to address opportunities (uncertain events with a positive effect on the project's objectives); A comprehensive description of the tools and techniques required; New material on the human factors, organisational issues and the requirements of corporate governance; New chapters on the benefits and also behavioural issues
Pioneers of Modern Craft
Pioneers of modern craft profiles key figures in the history of contemporary twentieth-century crafts. It focuses on the lives and times of prominent individuals who were (or became) influential throughout the pre- and post-war periods in Britain, such as David Pye, Gerald Benney, Gerda Flockinger, Edward Barnsley and William Staite Murray.
