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Breakeven Analysis
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Marketing Management
Leerboek over marketing. Met verschillende casussen.
Cases and Problems in Contemporary Retailing
The book provides thirty cases from which to choose. Each of the cases is based on real situations-no armchaired situations exist. The cases are long enough to give adequate data for analysis but not so long so as to be cumbersome. The number and variety of cases, issues, types of operations, levels of sophistication, levels of management addressed, and so forth, assure that this book can be used at any level by any instructor who believes in and appreciates the value of case analysis as a teaching technique. Discussion Motivators are included in Appendix B. This component fills a market demand for increasing class interaction on topics which are difficult to cover in any other way. The book also contains numerous problems for practice, illustrations, and homework.
Strategic Management
Miller clearly takes a stand. The text emphasizes developing a competitive advantage for the purpose of achieving superior financial performance. This central focus forms an integrating theme demonstrated from the start by the, "Architecture of Strategy" framework. The nature of strategic management is changing in such a way that all managers, regardless of organizational level or functional specialty, are becoming more involved in helping formulate and implement strategies for the entire business. Every case was selected because it illustrates this concept in practice
Strategic Management
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Strategic Management
An introduction to the multidisciplinary field of strategic management, which incorporates knowledge from traditional business fields such as economics, management, marketing, finance, and operations management as well as non-business fields like psychology, sociology, and anthropology. The text co
