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Strategic Market Research
For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these qu...
The Wines of India
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Understanding Deconfinement In Qcd - Proceedings Of The International Workshop
This volume summarizes our contemporary understanding of the deconfinement transition in QCD at finite temperature and chemical potential. Questions as to whether a quark-gluon plasma exists in the interior of dense astrophysical objects or which bound-state signals have to be studied in order to unambiguously detect the QCD phase transition(s) in future heavy-ion collision programmes at RHIC and LHC are addressed. Progress in answering these questions requires a fusion of lattice QCD with other nonperturbative approaches and low-energy effective models for QCD. Experts in these fields present in the book their methods and their results in understanding the deconfinement phenomenon.
Handbook of Innovation Indicators and Measurement
'A great book to understand and foster innovation at all levels: a truly innovative piece of work.' Enrico Giovannini, Minister of Labour and Social Policies, Italy 'This book brings together original contributions from world leading experts on innovation indicators and is unique in several respects. First, the focus is upon innovation in terms of commercialized products and processes and not on secondary indicators of research or patenting. Second, it combines academic perspectives with user perspectives from industry and international organizations. Third, it strikes a good balance between old and new indicators, opening up new dimensions of innovation for measuring. It is a book worth rea...
Food and Wine Tourism, 2nd Edition
This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. If food and wine tourism is well planned, managed and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector.
Global status report on road safety 2023
The Global status report on road safety 2023 shows that the number of annual road traffic deaths has fallen slightly to 1.19 million. The report shows that efforts to improve road safety are having an impact, and that significant reductions in road traffic deaths can be made if proven measures are applied. Despite this, the price paid for mobility remains too high. Road traffic injuries remain the leading killer of children and young people aged 5-29 years. More than half of fatalities occur among pedestrians, cyclists and motorcyclists, in particular those living in low and middle-income countries. Urgent action is needed if the global goal of at least halving road traffic deaths and injuries by the year 2030 is to be achieved.
The Making of Dissidents
Before Hungary’s transition from communism to democracy, local dissidents and like-minded intellectuals, activists, and academics from the West influenced each other and inspired the fight for human rights and civil liberties in Eastern Europe. Hungarian dissidents provided Westerners with a new purpose and legitimized their public interventions in a bipolar world order. The Making of Dissidents demonstrates how Hungary’s Western friends shaped public perceptions and institutionalized their advocacy long before the peaceful revolutions of 1989. But liberalism failed to take root in Hungary, and Victoria Harms explores how many former dissidents retreated and Westerners shifted their attention elsewhere during the 1990s, paving the way for nationalism and democratic backsliding.
The Oxford Handbook of Transformations of the State
This Handbook offers a comprehensive treatment of transformations of the state, from its origins in different parts of the world and different time periods to its transformations since World War II in the advanced industrial countries, the post-Communist world, and the Global South. Leading experts in their fields, from Europe and North America, discuss conceptualizations and theories of the state and the transformations of the state in its engagement with a changing international environment as well as with changing domestic economic, social, and political challenges. The Handbook covers different types of states in the Global South (from failed to predatory, rentier and developmental), in ...
Formation des ingénieurs à l’innovation
À travers les époques et les cultures, les ingénieurs se définissent comme ceux qui apportent l’innovation technique dans la société. Cependant, les conceptions de l’innovation et du rôle des ingénieurs évoluent aujourd’hui sous les effets de la mondialisation, de la révolution numérique, de la montée des inégalités et des problèmes environnementaux. Formation des ingénieurs à l’innovation analyse la façon dont les systèmes de formation des ingénieurs s’adaptent aux nouveaux impératifs, ainsi que les conditions dans lesquelles cet apprentissage est élaboré aujourd’hui. Cet ouvrage rassemble les travaux d’un consortium de chercheurs qui se sont consacrés à cela à travers le projet Innov’Ing 2020 : la formation des ingénieurs à l’innovation, nouveaux métiers, nouvelles formations. Cet ouvrage propose des moyens de concevoir des pédagogies adaptées à une approche holistique de l’innovation, qui associe les dimensions techniques, économiques, sociales, éthiques et environnementales de l’ingénierie.
