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Advances in Business, Management and Entrepreneurship
The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are expected to be the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book...
Stimulus of Social Media; The Influence of E-WOM Towards Visiting Interest in the Lodge Maribaya Through Trust as Mediation Variable
The advent of the internet brings many advantages, where technology can be enjoyed by almost all communities without any limitations and difficulties. The growth of the internet to accomplish by the increasing number of users of social media and social media business. One of them is Instagram social media, where there are great opportunities in doing promotion. From the result of research got a result that variable of Electronic Word of Mouth partially influences to Trust. Based on Test T Trust partially positive effect on Visiting Interest. It can be concluded that the Electronic Word of Mouth has a positive and significant impact on the Trust at The Maribaya Lodge. Trust directly influences interest in visiting The Lodge Maribaya. The indirect influence between the Electronic Word of Mouth variables on Trusted Trusted Visibility has a significant positive effect and has a large role. Electronic Word of Mouth has a significant effect on Visiting Interest at The Lodge Maribaya.
Proceedings of the 20th International Symposium on Management (INSYMA 2023)
This is an open access book. With the rapid advancement of augmented reality, blockchain, and the internet, the metaverse is now within reach like never before. Companies are continuously pushing the boundaries of innovation to cater to the ever-evolving needs of consumers. They employ a diverse range of strategies to elevate the value of their products and stay ahead of the competition. However, not every company manages to achieve this feat, often due to resource limitations and the ability to understand dynamic market trends. The 20th INSYMA (International Symposium on Management) is bringing you further into the metaverse. This year’s theme is “The Metaverse and Beyond: Opportunity or Disaster? New Realities In Workplaces.
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver valu...
Waste Management and Life Cycle Assessment for Sustainable Business Practice
Businesses are grappling with a profound dilemma – the pursuit of economic prosperity versus the goal of ecological sustainability. Climate change impacts increase with each passing day, compelling industries to reconcile their operations with the urgent need for a sustainable, eco-conscious paradigm. The book, Waste Management and Life Cycle Assessment for Sustainable Business Practice, is an authoritative response to this pressing global challenge. Delving into the issues surrounding the environmental impact of economic activities, it explores the intersection where industries must navigate the delicate balance between profit-making and the preservation of our planet. This book delves in...
Contemporary Discourse of Halal and Islamic Entrepreneurship
This book serves as a valuable resource for Islamic entrepreneurship researchers, Halal scholars, Islamic finance professionals, Halal advocates, and Halal business model consultants in the fast-changing global economy. The thematic focus is not only on Islamic and halal entrepreneurship but also on halal production and consumption, ethics and impact investing in Islamic entrepreneurship, Shariah principles guiding business model innovation and utilisation of disruptive technologies (such as crowdfunding for startups, bitcoin, digital ventures, cryptocurrency, blockchain, among others), Islamic entrepreneurship and SDGs, halalisation and sustainability issues, and emergence of Islamic-Fintec...
ICLLE 2019
As an annual event, International Conference on Language, Literature, and Education in Digital Era (ICLLE) 2019 continued the agenda to bring together researcher, academics, experts and professionals in examining selected theme by language, literature and education in digital era. In 2019, this event held in 19-20 July 2019 at Padang, Indonesia. The conference from any kind of stakeholders related with Language and literature especially in education. Each contributed paper was refereed before being accepted for publication. The double-blind peer reviewed was used in the paper selection.
Advances in Business, Management and Entrepreneurship
The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expe...
Sağlıkta Güncel Pazarlama Yöntemleri Evrimi
Teknolojinin gelişmesi, küreselleşme süreçleri ve dijitalleşme süreci her alanı etkilediği gibi pazarlama anlayışında da büyük değişim ve dönüşümleri beraberine getirmiştir. Hizmet sektörü de dahil olmak üzere bütün sektörlerdeki pazarlama faaliyetleri yoğun bir değişim ve gelişimin içinde bulunmaktadır. Sağlığın kişiselleştirilmesine yönelik bir eğilimin olduğu günümüz sağlık hizmeti sektöründe pazarlama stratejilerine de günden güne yenileri eklenmektedir. Hatta bu bazı alanlarda birebir, kişiye özel pazarlama stratejilerinin geliştirilmesine kadar uzanabilmektedir. Kamu hastanelerinin, şehir hastanelerinin modernleşmesinin yanı sıra gün geçtikçe hastane ve hastane yatağı sayılarındaki artış sağlık alanındaki rekabet ortamını da zorlaştırmaktadır. Özellikle son dönemde özel hastaneler arasındaki rekabete kamu hastanelerinin de katılmış olması sağlık alanındaki pazarlama stratejilerinin önemini daha da gün yüzüne çıkarmıştır.
The Exotic Orchid
Annie, the main character of the story, is a Javanese woman of noble birth. Her arranged marriage, and followed by her husbandâÂÂs adulterous betrayal, then subsequent lost of custody of her only child forced her to escape from Indonesia to New York with only a few hundred dollars in her pocket, determined to find a better life. She finds a job as a Balinese dancer. Through hardship, long and winding roads for years in work, courtship and motherhood, such as having an illegitimate son that is disgraceful according to Indonesian moral standard, and being expelled by Indonesian community in New York, she strives to become a distinguished fashion designer. The story of an immigrant struggles for her existence is relevant to American society. I also include Javanese and Balinese traditions, which manifest themselves, shown in the characterâÂÂs inner conflicts, as her efforts to release herself from her original cultural binding and enter the American way of thinking
