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Stimulus of Social Media; The Influence of E-WOM Towards Visiting Interest in the Lodge Maribaya Through Trust as Mediation Variable
The advent of the internet brings many advantages, where technology can be enjoyed by almost all communities without any limitations and difficulties. The growth of the internet to accomplish by the increasing number of users of social media and social media business. One of them is Instagram social media, where there are great opportunities in doing promotion. From the result of research got a result that variable of Electronic Word of Mouth partially influences to Trust. Based on Test T Trust partially positive effect on Visiting Interest. It can be concluded that the Electronic Word of Mouth has a positive and significant impact on the Trust at The Maribaya Lodge. Trust directly influences interest in visiting The Lodge Maribaya. The indirect influence between the Electronic Word of Mouth variables on Trusted Trusted Visibility has a significant positive effect and has a large role. Electronic Word of Mouth has a significant effect on Visiting Interest at The Lodge Maribaya.
The Influence of Green Marketing to Perceived Value on Pertamax Purchasing Decision
Environmental degradation intensifies in Indonesia and in the world giving direct impact on human life. The issue of care for the environment and as a form of social responsibility, prompting many companies to create and offer environmentally friendly products (green product). This study aims to determine the effect of Green marketing on perceived value in the consumer purchase decisions on fuel pertamax in Bandung. This type of research is descriptive and causal research by using path analysis. Methods of data collection using a questionnaire with a sample of 400 respondents. The sampling technique used in this study is simple random sampling. The analysis showed Green marketing influence on purchasing decisions directly is lower than Green marketing influence through perceived value to the purchasing decision. This matter that the perceived value of the variable is very important in creating a purchasing decision pertamax. Future studies are expected to examine the dominant factors in variable thus increasing the perceived value of a purchase decision.
Understanding the Role of Indonesian Millennials in Shaping the Nation's Future
Millennials or Generation Y—those born between 1981 and 1996—represent the population cohort who are moving into the prime of their careers and lives. It is this generation that is being groomed to take up leadership roles in various sectors of society. In Indonesia, those from the millennial generation are slated to take up positions as leaders in various important spheres of society. However, the country’s demographic changes call for comprehending the intergenerational gap that is at the core of the so-called millennial disruptions. This book is a compendium of writings to provide a broad picture of the role of millennials in Indonesia's future. One chapter covers generational diffe...
Islamic Finance
None
What determines green purchase behavior?
Green purchase behavior refers to consumers purchasing green products that are environmentally friendly, using fewer resources, and causing lower environmental impact and risk. As a growing number of people start to recognize the importance of individual responsibility for environmental protection, firms are increasingly motivated to develop green products to fit the needs of this green advocation. Despite an emerging number of consumers claiming their preference towards green brands compared to traditional alternatives, researchers have found that there is a huge gap between consumers’ purchase intention and actual behavior, which has gained much attention. The psychological process of gr...
PEMASARAN KONTEMPORER (SEBUAH TINJAUAN TEORI DAN PRAKTIS)
Pemasaran barang atau jasa yang begitu pesat sekarang ini tentu tidaklah langsung terjadi, haruslah ada proses ataupun perjalanan yang sangat panjang. Sebuah pemasaran barang ataupun jasa tentu sangat perlu untuk kita ketahui perkembangannya, karena dari mengetahui perkembangan tersebut kita juga akan mempelajari bagaimana cara-cara untuk melakukan pemasaran yang baik dan benar. Pemasaran yang baik haruslah memiliki sebuah konsep yang jelas dan tersusun dengan baik agar dapat memenuhi seluruh kebutuhan dan keinginan konsumen. Selain itu, pemasaran juga harus memikirkan beberapa hal lain seperti permintaan barang atau jasa, nilai barang atau jasa, cara transaksi serta area wilayah pemasaran. ...
Ragam Praktik Public Relations Dan Riset Virtual
PR sebagai sebuah ilmu dan sekaligus sebagai seni mempunyai dimensi yang mengandalkan otak kanan sekaligus otak kiri secara bersamaan oleh para ilmuwan, peminat dan praktisinya. Oleh karena itu kasus-kasus yang kami tulis dalam buku ini diharapkan dapat memberikan perspektif kehumasan (PR) yang up to date dalam kurun waktu 3 tahun terakhir. Diskusi dan pembahasan sebelum menjadi tulisan dalam buku ini dilalui secara cukup panjang, dan diharapkan memberikan masukkan kritisnya dalam setiap paparan atau dalam setiap bab. Tentu, agar supaya tanggung jawab akademis dapat dipertanggung jawabkan secara bersama.
Green Marketing : Dunia Baru dalam Dunia Marketing
Buku "GREEN MARKETING : Dunia Baru dalam Dunia Marketing" mengupas tuntas konsep pemasaran hijau yang berfokus pada keberlanjutan dan tanggung jawab lingkungan. Dengan menjelaskan definisi dan ruang lingkup green marketing, buku ini menggambarkan bagaimana prinsip-prinsip utama seperti transparansi, tanggung jawab sosial, dan keberlanjutan dapat diterapkan dalam praktik pemasaran. Manfaat bagi bisnis dan lingkungan juga diulas secara mendalam, menunjukkan bagaimana strategi green marketing dapat meningkatkan citra perusahaan, mengurangi biaya operasional, serta memberikan kontribusi positif terhadap lingkungan. Selain itu, buku ini membahas segmentasi pasar hijau dengan mengidentifikasi kara...
