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Consumer Behaviour
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Consumer Behaviour
Consumer Behaviour: Buying, Having Being eBook.
Navigating Through Changing Times
Complexity theory including the concepts of chaos and emergence has been considered one of the most revolutionary products of the 20th century having influence on science, technology and economics among others. Any complex systems, such as organisms, societies, stock market or the Internet, have emergent properties that cannot be reduced to the mere properties of their parts. The theory has been used in organizational studies and strategic management where it offers an alternative way to look at organizations. The theory rejects the idea of organizations seen as machines and a planned approach to organizational change. Instead, the theory underlines understanding on how organizations adapt t...
Case Study Research for Business
The only case study research textbook written exclusively for students of Business and related disciplines. Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work. Key features: - Takes a multidisciplinary approach to case study research design by drawing on research philosophies to improve student understanding of these critical research traditions and hence provide firmer theoretical foundations for their research - Coverage of contemporary topics such as research ethics and access - Packed with practical examples from all areas of business - Pedagogical features include vignettes, exercises and ′cases′ which directly relate to business research Case Study Research for Business will prove a valuable resource for undergraduate, postgraduate and research students of business and related disciplines.
Services Marketing
Revised and updated edition of tertiary text first published in 1984, based on the MBA course 'Marketing of Services' developed at the Harvard Business School. Every chapter has been revised to reflect current practice in Australia and New Zealand. Five new chapters have been added: 'Understanding Consumer Behaviour', 'Customer Satisfaction', 'Relationship Marketing', 'Managing Customer Complaints' and 'The Impact of Information Technology'. Includes questions, a bibliography and an index. Patterson is associate professor in the school of marketing at the University of NSW. Walker is lecturer in the department of management at the University of Tasmania. Lovelock lectures at the Harvard Business School.
When Scotland Was Jewish
The popular image of Scotland is dominated by widely recognized elements of Celtic culture. But a significant non–Celtic influence on Scotland’s history has been largely ignored for centuries? This book argues that much of Scotland’s history and culture from 1100 forward is Jewish. The authors provide evidence that many of the national heroes, villains, rulers, nobles, traders, merchants, bishops, guild members, burgesses, and ministers of Scotland were of Jewish descent, their ancestors originating in France and Spain. Much of the traditional historical account of Scotland, it is proposed, rests on fundamental interpretive errors, perpetuated in order to affirm Scotland’s identity as a Celtic, Christian society. A more accurate and profound understanding of Scottish history has thus been buried. The authors’ wide-ranging research includes examination of census records, archaeological artifacts, castle carvings, cemetery inscriptions, religious seals, coinage, burgess and guild member rolls, noble genealogies, family crests, portraiture, and geographic place names.
Unconventional Warfare (Special Forces, Book 1)
"All the sizzle, chaos, noise and scariness of war is clay in the hands of ace storyteller Lynch." -- Kirkus Reviews for the World War II series Discover the secret missions behind America's greatest conflicts.Danny Manion has been fighting his entire life. Sometimes with his fists. Sometimes with his words. But when his actions finally land him in real trouble, he can't fight the judge who offers him a choice: jail... or the army.Turns out there's a perfect place for him in the US military: the Studies and Observation Group (SOG), an elite volunteer-only task force comprised of US Air Force Commandos, Army Green Berets, Navy SEALS, and even a CIA agent or two. With the SOG's focus on covert action and psychological warfare, Danny is guaranteed an unusual tour of duty, and a hugely dangerous one. Fortunately, the very same qualities that got him in trouble at home make him a natural-born commando in a secret war. Even if almost nobody knows he's there.National Book Award finalist Chris Lynch begins a new, explosive fiction series based on the real-life, top-secret history of US black ops.
Dreamers of the Day
Mary Doria Russell's fourth novel, 'Dreamers of the Day', takes us behind the scenes at the 1921 Cairo Peace Conference when Winston Churchill, Lady Gertrude Bell and T.E. Lawrence himself invented the modern Middle East.
