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Brothers in Arms
At the outbreak of the Second Anglo-Boer War in 1899, a large number of Hollanders and Dutch expatriates joined the Boers, their reasons ranging from loyalty to their common ancestry to strong anti-British sentiments and a search for adventure. Brothers in Arms documents the trials and tribulations of these volunteers – most of them unaccustomed to the harsh landscape and climate of South Africa. Quotations and personal anecdotes from their diaries and memoirs vividly bring to life their hardships on commando, the thunder and chaos of battle, and the trauma of comrades falling around them. Some of the prominent figures in the book are Cornelius van Gogh, brother of the painter Vincent van ...
Marketing Communications
Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.
Strategic Marketing Communications
Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.
European Advertising Strategies
Looking to 1992 and beyond, many companies are studying the means to take advantage of the opportunities offered by a unified European market. The book provides insights through an examination of 13 international companies operating 15 brands.
Global Marketing Management
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly u...
International Advertising
A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
